Matt Cutts, on a video from GoogleWebMasterHelp gives his predictions for search and SEO in 2010. Matt discusses the focus on changes to UI (user interface) and some of the areas that have made Google Searches successful to-date.
Comprehensiveness, Relevance, Freshness, and Speed of search. He also mentions and reflects on the “Real-Time-Search.” There’s a fork in the road ahead, beware hackers, malware, and those performing illegal activities.
It’s great to have someone like Matt Cutts out there sharing this information. Shame on us if we’re not paying attention.