Monthly Archives: July 2011

Nobody Clicks On Page Two… SEO?

My favorite title so far this year!!  It’s a blatantly obvious term and title, but one I think many overlook when creating their web presence for their profile or their business.  The point of  “Search Engine Optimization” is to be found via the results from someone else’s search terms, words, or phrases in the search engines like Google, Yahoo, MSN, AOL, Bing etc.

How many cLicks does it take to get to the center of a Google Roll Pop?
The world may never know…till now…

The first click: is to show up on page one of the paid or organic search results.  The upper portion of the page is always preferred because the likely-hood of searchers scrolling down becomes less of a reality based on today’s value of time.  If they do scroll down to find you, being on page one is crucial to your discovery because NOBODY CLICKS ON PAGE 2 of the SEARCH RESULTS!  Period.

The second click: is having the right sentence and content show up under that title link (the description) so searchers are encouraged, fascinated, or extremely motivated and inspired to click on the link since it’s dead on exactly what they’re looking for.  What are the chances of that? Hmm…

The third click: is to have the ability with your content and your site (once they’re there) to build trust, establish a rapport, create a relationship, capture them, convert them, and make them a client for life.  Turning them into a viral walking billboard to send you referral business for the rest of their days is another post and story all together.

SEO… how are you planning on doing these three things with your site, your blogs, your splash pages and internet presence?

Trust me when I tell you that this is not an easy task to accomplish.  All three steps take time, hard work, months of study, research and education, and most of all, the technical and people skills to pull it all off.  I’m not trying to discourage you from attempting this feat, I’m just being real with you about the journey I’ve been on, and that I’ve also witnessed others take.

SEO… what’s my advice?   I just gave it to you.  🙂

The internet, blogging, and social media etc. is NOT a sprint to the win, it IS a marathon to the victory!  Connecting with people using the available online tools is a fantastic idea and can certainly produce results, but the key to having folks find you and then be able to connect with you is to be on PAGE ONE of those search engine results, not page two. There are two types of people in the world; those that know you, and those that don’t. The ones that don’t are looking for your content on the Internet!

Learn How to create a Blog post for SEO and Consumers

Inman News’ Innovator Award Winner

Inman News Innovator of the Year Award

Having just returned from the Inman News Real Estate Connect Conference in San Francisco, CA. my first instinct was to create a long post sharing all the great information and awesome take-aways I came away with this year, but then after some thought, I’ve decided to share this with you instead.

On July 28th, 2011 at the Hilton Union Square Grand Ballroom, Brad Inman Founder of Inman News, Tim Smith CEO of Inman, and Chris Smith, the newly appointed Chief Evangelist for Inman announced the 2011 Innovator of the Year Award Winner.  Up until the morning of the announcement, I had no idea who the winner was going to be, but I had heard some names mentioned and was encouraged to not miss this presentation.

It was a very exciting moment and we captured it on video.   Hat’s off to the winners, and our congratulations goes out to ALL the nominees from every category.  There truly are no losers, everyone nominated is a winner in my opinion.

The Inman team must have a very difficult time trying to select winners beyond the “People’s Choice” awards.  Shout-outs and Kudos to their entire team and staff for a fine job well done!  Special Thanks, and CONGRATS to Inman on celebrating 15 years of Real Estate Connect Success.

Join me in congratulating the 2011 Inman News “Innovator of the Year” for winning a very prestigious and coveted award….drum roll please…the winner is….

Tag Galaxy for Creative Photo Searches

Tag Galaxy is a site that lets you enter any “Tag” or “Keywords” or phrases then brings back all the related photos found that may match your search results. At first, I didn’t think much of it until I started selectively picking specific keywords and tags that brought back some really interesting and fun results.

The final search image results will always be unique but have no custom URL or embed code, so it seemed a little senseless to even post about this other than it is a pretty cool site. However, one idea and way to use this would be to capture photos of friends, family, neighborhoods, communities, or even cities and then share them using a screen capture tool and creating a link to your desired landing page.

You can zoom in, zoom out, roll and turn the globe, open the photos and read the descriptions and more. I put together this quick little video sample showing what it would look like if you search your city using tag or keywords. I used San Francisco in this sample. Check it out, you may find other creative ways to use the tag galaxy for your photo capturing experience. Enjoy!