Monthly Archives: June 2012

How To Disable or Add Youtube Captions

Youtube.com recently added closed-captioning as a default to all videos on their site. 

The problem with this move is that much of the audio-to-text conversion is grossly inaccurate.
(Just Go watch any video you’ve uploaded and added to Youtube)

This is NOT what he said or is saying in this video!!

Now I understand that the long-term goal is to try and create audio SEO by converting your audio-to-text and then add the closed-captioned text file, but it’s machine generated, and if the text is all wrong to begin with, then what good will the mis-typed and mis-converted text really do for SEO and the search engines?

Couldn’t this actually hurt the SEO of your Youtube Video?

Until they get this resolved, my first wish would be to have Youtube go back to making the closed-captioning feature NOT ON by default, or allow user/members to turn it off with a single click option available in the settings.  As it stands now, you’ll have to disable this feature one video at a time.  It’s a major pain in the carcass.

OPTION B
Alternatively, you can also download the close-caption file, correct all the typos, then reload it back up to your video which would be the ultimate suggestion here, but very time consuming depending on how many videos you currently have uploaded to the site. (see instructions in 2nd half of this post)

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1) How To Disable Youtube’s default Closed-Captioning on Videos.

STEP ONE:  Log into your Youtube account, and click on the  “VIDEO MANAGER” button

STEP TWO: Click the “edit” button located next to the video of choice

STEP THREE: Select the “Captions” tab or button at the top of the page

STEP FOUR: Click on the “Green Button” to disable the closed-captioning text track.

Now just repeat these steps and procedure to disable or remove the closed-caption tracks from the rest of your videos.  If you do wish to correct and keep the closed-captioned track, simply follow these next few steps.

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2) To Correct/Edit and Keep Youtube’s Closed-Captioned tracks:

STEP ONE: Repeat steps ONE-thru-THREE, but instead of the green button to disable on STEP FOUR, click on the pencil instead.
Now select the “Download” button/option to begin the closed-caption editing process. Save the file to desktop or hard-drive.

STEP TWO:  Open the downloaded “captions.sbv” file in any file editor
(ie: notepad, textedit etc.)

STEP THREE: Correct all the typos, spelling and grammar, and save file with same name “captions.sbv”

Note: DO NOT change the time stamp codes if you want the text to appear in the correct location of the video

STEP FOUR: Click on the “Add New Captions…button” to upload the edited file back to the Youtube video.

That’s it, you’re done.  It’s really a pretty simple task, but it is time consuming and a pain in the AR$E in my opinion.

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3) YOUTUBE VIDEO VIEWERS

Now if you are watching a Youtube video and the author has NOT taken either of the steps above, you as a viewer have the option of shutting off or modifying the closed-captioning.

STEP ONE: Click on the red “CC” button on the Youtube Video toolbar

STEP TWO: Select option to “Turn Captions Off” which will disable the closed-captioning

STEP THREE: Select the “Settings” option to modify or customize the Closed-Captioning

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Now you know how to 1. disable closed-captioning on your uploaded videos, 2. take advantage of the opportunity to correct and keep the closed-captioning on your uploaded videos, or 3. modify or turn off closed-captioning on Youtube videos you’re watching.

One thing for sure about the Internet and sites like Youtube; there are and always will be changes.  These changes are what motivate me to create posts just like this one.  Hope this helps.  Please excuse me for not posting a video on this, I don’t have time to go in and edit the closed-caption file. :-O

50 Content Ideas and Topics for Blogs

While content may be known as the online King, it’s your ability to gather and articulate useful content in a blog that counts.  Developing YOUR OWN voice and offline content will determine if you have what it takes to become the online King. Internet visitors will come and go by the thousands, but it’s the quality of your content that creates real-life and real-world opportunities and connections.

It takes contacts, appointments, and sales to help you establish your goals and success.

Take the things you learn and experience or do offline and share it online, it works every time.

  1. Create multiple hyper-local real estate market reports.
  2. Feature a local business or retailer and share why.
  3. What is the advantage or buying over renting or visa-versa?
  4. 5 things you need to know before you… (move, invest, rent, sell etc,)
  5. Show some home improvement before and afters in the community.
  6. Provide tips for FSBO’s and offer complimentary comparable sales.
  7. Tell a story – Every one has a story to tell – What happen? Why? How?
  8. Tips for buying foreclosure homes, REO’s, short-sales, and auctions.
  9. Highlight historical properties and community landmarks in area.
  10. TOP 10 FREE fun and family friendly things to do in the neighborhood.
  11. Benefits of staging a home for sale and how to do it for cheap.
  12. Provide a TIP checklist for home-buying, home-selling, renting etc.
  13. Explain the value of buyer and seller credits and how they work.
  14. Interview local affiliates and associates you work with, share their value.
  15. What types of loans are available and which one is best for who?
  16. Write about the local parks, zoos, community centers, schools etc.
  17. Share property tax information and how one can make adjustments.
  18. Everyone always needs a Home Safety Tips and reminder checklist.
  19. Do you have vacation homes and rentals in the area?  Make a list.
  20. What can buyers expect to happen at closing?
  21. What can sellers expect to happen at closing?
  22. The 10 things you’ll want to remember when you move.
  23. Share all the new and upcoming construction in your marketplace.
  24. What 5 things can you avoid that can kill a transaction.
  25. Tips to help owners improve the curb appeal of their homes.
  26. Explain the credit score, how it works, where to get it, how to repair it.
  27. Understanding the foreclosure process.
  28. Understanding the short sale process.
  29. Things to know and understand when purchasing investment property.
  30. What to look for in a home inspection for both buyers and sellers.
  31. Select and feature a local restaurant, photos, links, interviews, video.
  32. Is there a difference between a condo, town-home, and single family?
  33. How do you market real estate differently than others?
  34. What is earnest money and how does that work?
  35. Top tips and secrets on ways to conserve a homes energy.
  36. How does zoning affect real estate and what types of zoning are there?
  37. Provide tips for Pricing a home to get it sold in local market conditions.
  38. Explain legal real estate terms and real estate acronyms.
  39. What is a lien and how do they affect real estate?
  40. Share a list of home buyer tips and trends.
  41. Explain the difference between a CMA and an appraisal.
  42. What is a Good Faith Estimate?
  43. The difference between an adjustable, fixed rate, and variable loan?
  44. Certifications and real estate designations, what do yours mean?
  45. Share your community experiences: volunteering, public service etc.
  46. Provide a list of FREE community resources and local events.
  47. Where to get the most for your money on home improvements.
  48. Create a moving checklist with phone numbers and links.
  49. When is a good time to buy or sell real estate for buyer and seller.
  50. Share your experiences, wisdom, expertise, and knowledge as content.

If you’re looking for additional content and ideas for blogging, search in your email sent folder, there you will find a plethora of wisdom and knowledge and answers to questions your clients have been asking for years.  Another great place for content is to search the Q&A section of many online real estate sites and forums. Start Right Here.

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How To Optimize Your Landing Page

Landing pages are created and specifically designed for prospects and potential clients. They offer the first opportunity and chance to convince and capture contacts/leads.  They are a strategic and purposeful page allowing you to convert your visitors into profitable contacts and clients.

Image courtesy of creative commons and commonswikipedia.org

Here are some great tips to optimize your landing pages.

  • Know your target audience and their wants/needs
  • Make sure you have a clear and concise value proposition
  • Reinforce page with relevant and influential persuasive content
  • Make sure your messaging is short and consistent
  • Give readers and visitors a clear and firm Call-to-Action
  • Include strategic images with content to create balance
  • Add video/audio for the text insensitive prospects and visitors
  • Use a user friendly and cosmetically appealing layout
  • Tap into emotional triggers creating a need and desire
  • Get rid of any and all useless distractions on the page
  • Minimize forms and the gathering of too much info or data
  • Establish and build trust with honesty and transparency
  • Always Respect privacy and personal information
  • Use testimonials of others for motivation and credibility
  • Apply the K.I.S.S. principle, keep it successfully simple
  • Test every component of your landing page for efficiency
  • Ensue minimum page-loading time in all Internet browsers

Why should you optimize your landing page? 

The obvious answer is to enhance your customers online experience, but you also want to maximize your ROI (return on investment) and time invested. Improving your site’s visibility and quality will help establish greater trust and increase your potential conversion rates.

Related Articles:
How To Create Squeeze & Landing Pages
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*Image Courtesy of CommonsWikipedia.org