Monthly Archives: July 2012

Real Estate Video Guerrilla Marketing

Real estate marketing and advertising video these days leaves little or no room for a shaky, word wasting, time sucking video that most people are shooting with their mobile devices, flip video, or digital cameras.  No longer will a virtual tour of walking up the stairs while huffing and puffing, out of breathe, while showing off the bannister and crown molding, be good enough for a high end or even moderately priced seller’s home.

Company’s like Coldwell Banker who staff agents like “Jessica Edwards in Wilmington, NC.” are creating high end fancy and fun videos that charge the viewer with energy and excitement while subliminally creating awareness of a service with a call to action. They’re also doing it by tapping into the emotional senses and using great visuals and music.  No longer will a virtual tour 360 panorama photo/video tour with the voice of James Earl Jones be enough. The bar is raised, are you ready to meet the competition?

Inspired by the Harvard Baseball team, the Miami Cheerleaders, Katy Perry, Mumu Girls, and of course the one and only Carly Rae JepsonTheCarolinasFinest.com present “Call Me Maybe!” Filmed and produced by Joe Cheshire at DigitalWunderland.com.  I like this video best!

 

This video takes an entirely new approach to “Guerrilla Marketing” by using a combination of great video shots, popular music, (which is the subliminal call-to-action) well planned choreography, consistent subliminal messaging, and a whole lot of fun amongst some very Videogenic friends. Pay close and special attention to the movements, the colors, the overall ambiance, and everything that is in this video that makes it work.  23,000 plus views in 8 days.

Now about your next video listing or virtual tour?  While this video may not be the standard since this is a $35 million dollar home, the question begging to be asked is at what point will a $5 million dollar homes seller ask, expect, or deserve a marketing video of this quality as a standard?  While the real estate market appears to have hit bottom according to most major real estate news media sites, it looks like real estate video marketing has also hit the bottom as well and now has only one place to go.

“The Spider and the Fly”

 

This listing actually had a custom iPad application that was created, installed on brand new iPads, and then given to a select few perspective buyers. Read more here… Let the real estate video marketing advertising competition begin.

Related Articles:
Is Real Estate Video Competitive   
Funniest Real Estate Videos
   
TOP Real Estate Video Listings
   
How To Add Chapters To Video
   
10 Top Ways & Tools to Use Video
   
How To Dominate Market with Video

Best Time Management Tip for Agents

A prominent coach for Real Estate Agents conducted an interesting test. He had his 22 year old son call several REALTORS®, telling them he was looking to buy a home.

He got appointments with 8 out of the 10 REALTORS® he called.

He got appointments to ride in their car on a Saturday to shop for houses. Now, here’s an unemployed, 22 year old college student that 8 out of 10 REALTORS® did NOT pre-qualify! So 80% of these REALTORS® scheduled themselves to waste their prime working time on a Saturday!

Never forget that the most important thing you are in control of is your time. During that 24 hours some get a lot done and some virtually nothing. It’s critical that you get maximum results from each and every day.

The best time management tip for agents is to get a pre-approval for your clients BEFORE they occupy more than 15 minutes of your time. You will be doing yourself a huge favor and saving a potential buyer from big disappointment.

Aerial and 360 Panoramic Photo Tours

Point and shoot flat file photography  (the most common and simplest form of photography) may just be on its way out.  Photography, imagery, and graphics are among the most popular and sought after items on the Internet running a close second to video.  This post is all about taking photography and images to the next level.

Airpano provides some of the BEST 3D virtual tour photos of some of the worlds greatest locations. I have never seen anything quite like it. Every single location listed below is an awesome 3D panoramic view that can be displayed in high or low resolution and puts you in the drivers seat with a full set of controls.

Take a world tour from where you’re sitting or standing right now.  Here’s some of my favorite Airpano 3D virtual locations that I suggest visiting:

. Victoria Falls, Zambia
. Venezuela, Surroundings of Angel Falls, Venezuela
. Angel falls, Venezuela
. Kalyan Minaret, Bukhara, Uzbekistan
. Miami, Florida USA
. Las Vegas, Nevada USA
. Lake Powell, USA
. Manhattan, New York, USA
. Golden Gate Bridge, San Francisco, USA
. Millennium UN Plaza Hotel, New York, USA
. Oahu, Hawaii, USA
. Las Vegas, Nevada, USA
. Millennium UN Plaza Hotel, New York, USA
. Golden Gate Bridge California USA
. Statue of Liberty, New York, USA
. Manhattan, New York, USA
. Hollywood, California, USA
. San Juan and Colorado rivers, USA
. Goosenecks, Utah, USA
. Mono Lake, California, USA
. Millennium UN Plaza Hotel, New York, USA
. Chicago, Illinois, USA
. Los Angeles, California, USA
. Kiev, Ukraine
. Ay-Petri, Ukraine
. Dubai, UAE
. Dubai, Islands, UAE
. Palm Jumeirah, Dubai, UAE
. Bangkok, Thailand
. Sankt-Moritz, Switzerland
. Cape Good Hope, South Africa
. Cape-Town, South Africa
. Moscow, MSU, Russia
. Moscow, Kremlin, Bolotnaya Square , Russia
. Moscow Russia
. Moscow Kremlin, Russia
. Moscow City, Russia
. Kremlin, Moscow, Russia
. Moscow City, Russia
. Trinity Lavra Sait Sergius, Russia
. Saint-Petersburg, Russia
. New Jerusalem Monastery, Russia
. Saint Petersburg, Russia
. Novodevichy Convent. Moscow, Russia
. Ramenki,Moscow, Russia
. MKAD, Moscow, Russia
. Krokus Expo Center, Moscow, Russia
. Moscow Region, Russia
. Moeraki Boulders, New Zealand
. Fiordland New Zealand
. Nepal, Nepal Maldives, Maldives
. Kuala-Lumpur, Malaysia
. Grimsvotn, Iceland
. Amsterdam, Holland
. Neuschwanstein Castle, Germany
. Egyptian Pyramids, Egypt
. Hong Kong, China
. The Iguassu Falls, Brazil
. Twelve Apostles Marine National Park, Australia
. Sydney, Australia

To get the best image views and effect, use the high-resolution option, but allow a few extra seconds for the HI-DEF images to load. It’s worth it. These virtual tour photos are also available on the iPhone and iPad for the mobile virtual 3D tour enthusiasts.

Aerial photography is probably most intriguing to us because we don’t have access to the air and the photo equipment required to create this type of coveted imagery. Airpano has discovered this niche and is capitalizing on this unique market. 

If 3D Virtual tours and 360 degree panorama photography is something you really enjoy, you’ll also want to check out 360cities.net and some of their unique and remote panoramic shots taken from all around the world.

360 Degree tours are also available for products on sites like ClickToView360.com

Real Estate has a growing audience for 360 panoramic tours too, check out RealProMedia.com and 360PanTour.com To create your own interactive 360 degree photos right from your mobile device, you’ll want to visit PhotoSynth.net, download the free app on your device, and shoot away.  These Photosynth shots were taken from my iPhone with no added equipment or image editing.