Category Archives: Advertising

Seller Marketplace

Free Online Tools for Real Estate Agents

It’s true that many consumers — buyers, sellers, renters and home owners — use Zillow daily to get information and gather data about real estate. Zillow is even a popular place for home improvement and mortgage needs.

Zillow isn’t just for consumers, though. It’s a place for real estate professionals too. As a matter of fact, one of Zillow’s main goals is to create the opportunity to connect consumers with top-rated agents and lenders all across the Country..

Zillow Marketing

Here are some FREE tools agents can use at Zillow to connect with more prospects and contacts.
(Tip: The links below work best when you’re logged into Zillow)

Your Profile – Feature client reviews; add a personal video
Listing Exposure – Automatic listing feeds; property-enhancing capabilities
Top 10 Pro’s and Affiliates – Promote your team or share other RE Pros
Advice and Discussions – Engage with consumers; get email alerts & notifications
Home Improvement – Excellent lead generation opportunity; create local social connections
Zillow App – Most popular real estate app for most top mobile devices
Zillow Academy (Resource) – Training and FREE Support; guest industry speakers
Contact Management (CRM) – Create forwarding rules; manage drip campaigns
Saved Searches – Get email updates & notifications; favorite any property on Zillow
Facebook Tabs – Add to any business page listings; reviews, market stats and forms
30+ Widgets – Add to websites and blogs; free agent-Zillow co-branding
Zestimate Tools – Accuracy data chart; create your own estimate
Postlets – Free listing exposure on 13 sites; super tool for your investor clients
Zillow For Pros Blog – Also Zillow for Pros on Facebook and Zillow For Pros on Twitter
Make Me Move® – Buyer needs opportunity and listing leads opportunity
Zillow Mortgage Marketplace – Mortgage and rate tools, calculators and help center
Local Community Photos – Share visual local content; get links back to your profile
API Data and Information – Bring Zillow data to your site and attract more visitors needing data
Foreclosure Center – Find pre-foreclosure properties and bank-owned properties

Explore these free services, products and tools and start building your client base on the Yahoo!-Zillow Real Estate Network – the #1 real estate brand in the top 20 real estate markets in the U.S.  You can’t know what you don’t know until someone who knows shows you… now you know.

Infographic Snippet

375 Best Infographics

InfographicsI love Infographics for many reasons.

They combine great content with compelling images to help viewers comprehend the data and info provided. Remember those boring ugly spreadsheets back in the day that looked like the old school Wall Street Journals?  Just a bunch of text and numbers on a page that made you yawn and feel nauseous?

This won’t and can’t happen with a well created Infographic.

 

Producing Real ResultsGraphic

Infographics take the guessing out of the message and give viewers a more accurate interpretation of what the author originally intended by using visually compelling data and content. More and more of these Infographics are reaching into different marketing and advertising arena’s producing viral sharing results and calls-to-action that really work!?

Keep an eye on how these are becoming more and more popular and how you can use them for your business to deliver your message?  Here are 375 of the Best Smart Viral Infographics I have viewed that passed my inspection and quality control on Pinterest.

29 Ways to be creative
Related Articles:
Best Use of Infographics and Motion Graphics
How To Create Free Infographics
10 Tools for Better Visual Delivery
Top Resource for Shared Infographics

Hawaii Life

Top 25 Beautiful Real Estate Websites

These are the Top 25 Most beautiful websites, at least according to Placester.

Once you see them, you may agree.  If you’re looking to build a new site, get ideas regarding layout and design, or you just want to see what it takes for Placester to select a site as “most beautiful” in real estate, then you’re in the right spot.

To help inspire the creation of more real estate sites that emphasize both form and function, Placester put together this list of the 25 most beautiful real estate websites. Agents, brokers, hotels etc.  If they focus on properties, they’re included.

“Your real estate website is more than just a place where folks can search through your listings: it’s a representation of your business and the quality of service you deliver.”

There are obviously hundreds… literally thousands of “beautiful” real estate websites out on the Internet, but one fact for sure is that there are many more “not so beautiful” sites cluttering up the super-information highway.  The best suggestion anyone can make to you is to research what’s already out there.

Basically, what’s working? What cultivates traffic and visitors? What’s capturing and converting?  How easy is it to use? Now create something of your own that does the same thing.  Explore the 25 sites in these slides, you’ll come away with some fresh and distinct ideas to incorporate into your beautiful site.

viewbix video player

Generate Leads Sell More with Video

There’s no question or doubt that consumers love video.  What if your video player and content could offer more?  Until now, there has never been anything available like what I’m about to show you.  ViewBix offers a fully customizable video player that turns viewers into action takers.  It’s nothing short of amazing.  Let’s look at what it is, how it works, and why you’ll be going there after reading this to setup your own account and player.

What is Viewbix: Viewbix adds interactive apps to your videos, engages viewers and drive calls to action.

Apps and Features: Viewbix offers over 2 dozen apps including photo feeds, coupons, Google maps, RSS feeds, QR codes, Yahoo Weather, and YouTube playlists.

Results: 23% of Viewbix viewers engage with at least one of the apps inside the player.

get started

This Viewbix video will give you enough information and detail to take the next step and research deeper into creating your own video and player.  The technical part is all taken care of, you’ll just need to use your creative side to generate the content that will open endless doors of opportunities through the viral results that are just waiting to happen. Watch:


Now here’s a sample of a real estate agent created Viewbix player in action.  Taking advantage of this new and powerful technology, see how Pierre uses his content to generate a sincere interest and passion in what he does for a living.


If you are looking to provide video in a way that allows the end user to do more than just sit and watch, this is it.  Viewbix features engaging calls to action capability. There are a variety of audio and visual blending opportunities to increase and capitalize on the emotional influencing potential.  But the lead generation, social media sharing, and contact/user conversion opportunity and potential is what makes Viewbix unique, powerful, and stand above all other video players and marketing strategies.

get started

DebraLee Darling Mobile App

How To Create A Free Mobile App

BradsDomainQRCodeDo you have a mobile app? How about for your business?  You know, one that your clients can download and use on their mobile devices?  If you’re considering an app for mobile, you’re in the right spot.

Let me show you how to create a mobile app that can be shared with anyone who has a mobile device and I’ll show you how to do it for absolutely free.  Best of all, you can do it all online by yourself and at your leisure without a programmer, no developer experience, and with no software.

This tutorial walks you through each step in creating and building your mobile app.

STEP ONE:

Go to Mobile By Conduit, click on “Create App” enter your web address URL, click “Create App

HGow To Create Free Mobile AppsSTEP TWO:

Wait just a moment for the Mobile Conduit generator to grab your information, then start building your mobile app with all the bells and whistles you’d like. You can completely customize your unique mobile app here.

Building Your Free Mobile App

NOTE: This is where you can add your Social Media pages, your Facebook Business and fan pages, RSS feeds from ANY site, video, pictures, contact forms, about you or your company pages,  additional websites and links, contact information, local area events, custom pages, and more.

Notice there are 3 tabs at the top of the build page. 

The first tab is for your mobile app content, the second tab is for style and design, and the third tab is for information and app details.  Utilize each of these areas and features to help you build your new mobile app.

 Mobile App Style   MobileApp Info

STEP THREE:

Once you have everything in place, your images and links all setup, your icons and buttons customized and selected, click on the “Save & Continue” button to complete your mobile app. You can also create a custom URL for the app where is will be housed and accessible. IE: http://DebraLeeDarling.ConduitApps.com

The Mobile App Landing Page

Your mobile app landing page is now ready to share.  It also has a custom and unique QR Code for users to scan and download your app along social media buttons so they can share with their friends and sphere of influence.

Mobile App Landing Page

The final step in this process is to market and promote your mobile app on your websites, your blogs, your online profiles, and out in the real world.  One suggestion is to create a custom graphic or icon that links directly to your hosted landing page as seen below.

DebraLee Darling Mobile App     BradsDomainMobileApp
“Created For This Tutorial”                      “Created To Test and Demo”

If you want your app to have unlimited downloads, be available in the app stores, and have full analytics and reporting capabilities, there is a fee but well worth it just for those features alone. You can also allow advertising on your mobile app from Conduit should you want to off-set some of those fees.

Remember: We live in a mobile, social, and local world which is exactly why you’re here reading this and why you’ll want an app (your app) out there and available to clients and potential customers.   View the BradsDomain mobile app example in the gallery preview below, built in less than an hour.

Greatest Facebook Covers

Top Facebook Timeline Covers

Facebook hosts over 1,000,000,000 user profiles and is considered the largest and most trafficked site and social network in the world.  The first thing visitors, friends, and family see on your Facebook timeline or business/fan page is your picture and cover photo.

First impressions are important. Here’s your chance, (maybe only chance) to have a visual impact on your visitors.

These are some of my TOP favorite pages and profiles that I’ve discovered while on the Facebook journey.

Kay-Int-VeenfantaMyriyamcoco-cola3to30GabrielGreatlanceRichard-KartstromLexusMorgan

Be creative, think outside the book box. 

IMPORTANT: There are a few key tips you’ll want to know before creating your masterpiece.  You’ll need your profile and cover photo dimensions, and your custom tab image dimensions should you decide to build your Facebook page or profile to that extent.

  • COVER IMAGE: Size: 851 X 315 Pixels
  • PROFILE IMAGE: Size 125 X 125 Pixels
  • CUSTOM TAB IMAGES: Size: 111 X 74 Pixels
    (Only 4 Tabs Can Be Displayed on Page)

The quality and visual aspect of your presence on Facebook subliminally plays a big role in the minds of the viewer.  Your visual presence is the virtual signature of who you are, what you do, and how you work. Without sounding too cliche, “be all you can be” since you have that choice and the options available to you.

Here’s a video library to help you get the most out of your own custom Facebook pages and social media efforts.

Social Media Video Support Library


Related Articles:

50 Brands and Facebook Cover Photos
Facebook Timeline Review Tutorial
How To Add Your Blogs To Facebook
Who’s Unfriended You On Facebook
How To Backup Your Facebook Content
Top 10 Reasons People Leave Facebook
How To Grow Your SOI on Facebook
The Ultimate Facebook Guide
The Secret for Successful Facebook Ads
Facebook Profile Museum Using Intel
The Google Plus -vs- Facebook Battle

Local Expert

Walkscore Seeks Real Estate Experts

Be A Local Real Estate Expert on WalkScore

It’s time to get a haircut, do you seek an expert? If your car won’t start, is that when an expert mechanic comes in handy? How about chest pain, would you prefer the advice/help of an expert doctor? None of these are as expensive as buying/selling a house, so I feel confident in assuming you should be working with an expert agent then as well right?

How-To Showcase Your Local Real Estate Expertise

Custom Neighborhood Tours

Walk Score has launched a new iPhone app and their website makes it easy for any real estate professional to showcase their local expertise.

The iPhone app will allow you to add photos of places and experiences that make your specific neighborhoods and communities unique.

There are virtual tours of the home and now there can be virtual tours of the neighborhood,” said broker Pat Giles of Keller Williams Realty.

Check out how Pat is using Walk Score’s new app to create neighborhood tours for her clients. You’ve just got to love this “Bellevue” and “Woodinville” Tour.

 
How-To Claim Your “Real Estate Local Expert” Badge

Local ExpertIt’s free and easy to add photos of parks, restaurants, shops and more. Contribute 10 or more photos and comments within an area and you’ll be featured as a “Local Expert” on Walk Score. Your photo and a link to your profile will appear on our neighborhood and city pages.

Download their iPhone app or look up an address on their website and click “Add a Place” to get started. Getting in front of consumers at the hyper-local level makes good marketing sense, and if you’re an expert in the real estate market within your community, it could also make marketing dollars.

Screen Shot 2012-10-30 at 10.54.02 AM

20 Social Media Marketing Tips

Social Media Marketing is much more than just adding your profile to LinkedIn and joining Facebook and Twitter. There’s a new breed of consumer out there looking to simplify their connections with others online.

The Internet is an opportunity to create communication, get answers, find facts and data, research people, places, and things, get instants results and knowledge, post and share content etc. and do it all for free.


Here’s a few important things I’ve learned about SMM over the years:

  1. You can’t ever win if you don’t ever play.
  2. Content isn’t really king, it’s “context” that is king.
  3. Don’t plagiarize content from other sources.
  4. It’s not all about You, and it’s ALL about YOU.
  5. Everyone wants to buy, no one wants to be sold.
  6. Keeping it local, social, and mobile is powerful.
  7. SMM is all about people, places, and things.
  8. Don’t criticize, condemn, or complain.
  9. Win friends and influence people with words and actions.
  10. Interact with honest and sincere appreciation.
  11. Arouse in others an eager desire to want to participate.
  12. Focus on customer experience more than customer service.
  13. Set a specific amount of time aside to do social media mktg.
  14. Understand each site and its culture before creating a strategy.
  15. Resist the temptation to engage in negative commentary.
  16. Make a presence in popular arenas and articles by commenting.
  17. Use social media to “connect” with contacts, not to sell.
  18. Maximize your ROI by tapping into others’ SOI and friends.
  19. Engage online to create opportunity and appointments offline.
  20. Focus on earning & establishing “like” “trust” and “satisfaction”

Making people sincerely feel important is a Social Media Marketing Golden Rule.  Demonstrate honest transparency one hundred percent of the time and your efforts will be successful and greatly rewarded.

We are only in the beginning stages of this global SMM phenomenon and while Facebook continues growing with over 1,000,000,000 user profiles, there’s still much to be had and learned about using Social Media.

How To Social Media Written By Brad Andersohn

10 Free Social Media Ebook Tutorials

There are soooo many resources and educational sources available on the Internet today. One extremely consistent source I like, trust, and use is HubSpot.  They provide a massive amount of educational materials, support tools, and detailed tutorials for those diving into the social media abyss for business.

These are just some of the Free eBooks I have discovered from my LinkedIN Social Media Group (455,000 members) that are available for download. Facebook, Twitter, Pinterest, LinkedIN, Google+, and more.

1. THE FUTURE OF SOCIAL LEAD MANAGEMENT
How will you take social media to the next level? This ebook will help you take your business’s presence on social media above and beyond what you are doing now. This is for businesses that already have a social media presence and want to take it to the next level.

2. HOW TO MASTER FACEBOOK MARKETING IN 10 DAYS
Learn how to quickly build a faithful following on Facebook with HubSpot’s ebook. An introductory guide to help you quickly engage and grow your presence on Facebook.

3. GUIDE TO NEW FACEBOOK BUSINESS TIMELINE PAGES
Facebook’s business pages look nothing like they used to! How do you make sure your presence is optimized for this change? For businesses that need help insuring their Facebook pages are getting the most out of new timelines.

4. HOW TO ATTRACT NEW CUSTOMERS USING FACEBOOK
Prove the ROI of your Facebook presence. Start attracting customers now! This is for businesses that want to learn how to increase customer acquisition from their current Facebook presence.

5. HOW TO ATTRACT CUSTOMERS WITH TWITTER

Twitter has a huge customer acquisition potential. Learn how you can take advantage of this and start seeing the ROI of your Twitter presence! This ebook will help businesses that may or may not yet have a Twitter presence that want to improve customer acquisition.

6. HOW TO USE PINTEREST FOR BUSINESS

Visual content performs better than text, and Pinterest is home to tons of awesome visual content! Learn how to use it to your advantage. This ebook will explain how Pinterest works, why it is effective, and how you can begin to use it for lead generation and an increase in sales.

7. HOW TO USE GOOGLE + FOR BUSINESS

Google+ is growing, are you using it to its fullest potential? Learn how you can benefit from Google+ in HubSpot’s in depth ebook on the latest social network. Who is this ebook for? This ebook is an introductory guide to Google+ and is great for anyone who wants to start or improve their Google+ presence.

8. SIX WAYS TO GENERATE LEADS WITH GOOGLE+

This intermediate guide to Google+ will help your business generate more leads that could turn into sales. If you already have a Google+ presence but aren’t having much success with it, this ebook is for you!

9. LEARNING LINKEDIN FROM THE EXPERTS
Written by five LinkedIn experts, this ebook will help you build and grow your LinkedIn presence as well as how to best use LinkedIn to achieve your marketing goals. Anyone who is interested in improving their current LinkedIn presence for their business, both beginners and advanced users.

10. HOW TO MONITOR YOUR SOCIAL MEDIA PRESENCE
In order to be effective with internet marketing, you need more than just a website or a blog.  Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. In this 34-page eBook, you will learn how to enhance your business’ Internet presence using: Facebook, Twitter, LinkedIn, and YouTube.

BONUS 1:  THE ESSENTIAL STEP-BY-STEP INTERNET MARKETING GUIDE
Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

BONUS 2: 47 HANDY FACEBOOK STATS AND CHARTS
Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign.

BONUS 3: HOW TO CREATE INFOGRAPHICS IN POWERPOINT
Infographics are becoming a popular tool that marketers use to capture the attention of their target audiences. You’ve seen them shared on blogs and social media sites — and their visual appeal is indisputable. The only question is, how do you actually make one?

BONUS 4: 101 EFFECTIVE CALLS TO ACTION
“101 Examples of Effective Calls-to-Action” to find out what works and how you can incorporate successful practices in your marketing. These examples will inspire you, foster your creativity and prepare you to create some stellar calls-to-action.

RELATED ARTICLES:
12 More Free Social Media eBooks – The Internet Marketing Ninja’s
10 Most Helpful Free Social Media eBooks – Salesforce and Radian6

Business Directory

Business Directories For Local Marketing

Using Online Business Directories For Local Marketing

There are two types of people in the Business world today; those that know you, and those that don’t. The ones that know you will simply pick up the phone and call or send you a text message or email. The ones that don’t know you will hopefully find you on the web.

You can increase the chances of that happening by adding your business to online directories.

These are some of the top online directories you should consider having a listing and profile of your local business. Over 80% of consumers research local business and services online. Potential clients and prospects are just as likely to find you here on one of these sites as they are by driving by your business while on the road.

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. LinkedIn
7. YellowPages.com
9. Whitepages
10. Supermedia
11. Yellowbook
12. CitySearch
13. Mapquest
14. Biznik
15. Local.com
16. Foursquare
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. MyCity
21. Outside.in
22. Dex
23. BizJournals.com
24. TeleAtlas
25. Justclicklocal
26. Discover our Town
27. Metrobot
28. Best Deals on
29. twibs
30. LocalEze
31. Kudzu
32. CityVoter
33. Manta
34. Zipweb
35. MatchPoint
36. UsCity.net
37. Advice Local
38. InfoUSA
39. Axciom
40. Infignos
41. Yellowassistance
42. ChoiceVendor.com
42. Myhuckleberry
43. Genieknows
44. MojoPages
45. Brownbook
46. Magic Yellow
47. CitySquares
48. TeleAtlas
49. Navteq GPS
50. Judysbook 

People are all over the web, searching all kinds of sites, using hundreds of different platforms, and accessing the Internet with a variety of devices including mobile, tablets, laptops, and desktop computers. The more listings and content you have out there, the better the chances are that you’ll be discovered, get connected, and get to do business with consumers on the hunt for your products and services.