Category Archives: Marketing

Savvy Card Mobile App

This is one of the best tools and marketing services I’ve seen in quite some time. Seems that every day new apps, services and technology tools get introduced to our ever changing mobile world. Always something new for business professionals and consumers.

SavvyCard helps connect them both and does it in the mobile environment where 98% of humans faces are spending more than 35% of their day. It’s time to meet your clients and prospects where they are and where their eyes are and that is their mobile device.

savvycard for agents and brokers

SavvyCard® is a web-based system. No downloads required. It works across all Internet-enabled devices. lets you create and customize a branded mobile marketing app that is easy to deliver to any mobile device from any location.

Accessing and designing your custom SavvyCard is simple and very user friendly. Multiple cards can be created and distributed and best of all, it’s totally free.

Here’s an example of a “Pocket Real Estate Career Concierge” app I created for some agents/brokers who were looking for some career advice and support. Took 10 minutes.

The Pocket Real Estate Career Concierge

The app can be shared with a simple url link which can then be added to any Internet enabled mobile device. App end-users can call, text, email, contact, get information, share links, access social media, add affiliates, take notes, share with others plus much more.

One super-uber feature is that when someone shares the app with someone else, email notifications are sent to the app owner with who shared the app, and who the app was shared with? It’s like being a fly on a social share wall. Still here? Go Make Yours! 🙂

If you want to be savvy and tech enabled, create and customize your own savvycard, distribute it to everyone you know or meet, and then show others how and why they’d want to share your SavvyCard with others… if done properly… they will.

SavvyCard App Library
Business Card App
>> Pocket Real Estate Career App
>>> DebraLee Darling App

How To Get Free Crowdsourced Video

Did you know that 21% of the Internet is user generated video? Vidrack lets you put a Free Video Record Button on any Website. You can embed a video recorder anywhere online to collect crowdsourced video from your followers. Create your custom landing pages easily.

I created this Vidrack landing page in less than 5 min –
See Brad Andersohns Vidrack Example

“Vidrack is a web-based video recorder used to collect videos through a website or landing page. It’s a video record button you can place on any webpage. Your followers can record and submit videos for you using only a camera and a browser. No app downloads, account creation, login, uploading or link sharing. It’s the simplest way possible for someone to record and submit a video to you. It can be used for collecting video testimonials, video interviews, video feedback, video reviews and much more.”

Your ability to maximize the power of video crowdsourcing to differentiate yourself from the competitions typical use of text or image generated marketing strategies is now here!

Ideas and Suggestions: Implementing Vidrack Video

  • Soliciting Video Reviews and Client Testimonials
  • Create Community Video Contests from User Submitted Videos
  • Video Interviews with Buyers and Sellers for DIY Projects
  • Submit Suggestive Tips and Allow Video Response Feedback
  • Add Video Record Button for visitors to record and submit video
    (All videos are collected privately and stored on your Video Rack)

Practical Uses: User Generated and Crowdsourced Video


1. Free Video Recorder Landing Pages are available at
2. Video Recorder WordPress Plugin:
3. Embed video recorder on your site with http://vidrack.meComing Soon
4. Use free Video Player to view files created with Vidrack:
5. Embed the Vidrack Recorder –

More than 3000+ businesses currently use Vidrack for crowdsourced video. To offer and allow friends, fans, clients and prospects etc. to record and submit their video on your site from anywhere using a mobile device is a powerful, unique and super useful technology.

Sniply Generates More Traffic and Business

Share content and drive traffic back to your website or blog using

The best free co branding content marketing call-to-action traffic driving tool of the decade. really is one of the coolest free tools I’ve seen in quite some time.

“People use Sniply to drive conversions from every piece of content they share. You can drive traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.”

In short, this is one of the best tools to send people to any website while branding yourself at the same time. You can create a custom CTA (call-to-action) and add customizable links.



This is a SniplyBrad Andersohn Sniply


Here’s an example of a Sniply used to send co-branded content to a client or prospect.

This property was found on Trulia and was selected based on previous research that qualifies the owner as a potential listing prospect. This can also be used with buyers.



Sending the owner a link to their property (Trulia in this example) then using to add your call to action and custom link. The really cool thing is that no matter where they go on the site, they’ll still see your Sniply overlay at the bottom of each page. This is one of the best free co branding-content marketing-link-back tools I’ve ever seen.


In this example a video from Youtube was selected, then the was created with the call to action to drive viewers to the ultimate landing page of your choice.

Only took 90 seconds to create using the Chrome browser extention.

Sniply and Video

This is what the end user sees. They would click play to watch the video, but when they close the video, they are on your desired page which you can see behind the video.



I rest my case.

Click Here To See For Yourself
Nuff said right?



Just imagine how many responses you’d get if every person that went to one of the big real estate portal site’s saw this? You can direct anyone anywhere to any site and remain there with them until they click on your call-to-action. Wow! I’d jump on this one folks.

Co Branding and Content Marketing



What if you could co brand content market with link back capability to these guys? Really? What would that cost or be worth? FREE? The answer and secret to doing this is hidden here and much easier than you may think?  :-O Let me know if you’re interested?

Co Branding and Content Marketing{scid=gen-wid-zest&scrnnm=bradandersohn}



If you’re wanting to generate and capture more leads for free, and you see how Sniply can drive more traffic back to your site, then I suggest you get over to the site and begin your content marketing immediately. This is a site and tool you won’t regret knowing about.

Share Content. Drive Traffic.Sniply Testimonials

Seller Marketplace

Real Estate Marketing Secrets

Here are some GREAT Real Estate Marketing Secrets and Tips from TOP Pro’s and Experts.

If you could line up some of the greatest marketing minds in Real Estate and ask them to give you just ONE single tip that has made them successful and that they’d be willing to share with you, what would you be willing to do or pay for that information? Really? What if someone did that for you and then provided it for free? As it turns out, I stumbled across the deck below being shared by Seth Price where he did just that?!

“For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It’s still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn’t really moved far afield from the yard sign and “I’m a #1 agent” photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can’t teach an old dog new tricks was not living in the Google era.” Read More

He captured some great tips and strategy secrets from some of the greatest real estate marketing minds in today’s business and compiled the “secrets” into the deck I’m sharing below. Take a good look at what these experienced and respected folks who live and work across the country that also live and breathe in the real estate space, and see what they have to say.

I guaranty you’ll come away with some great tips for your 2015 business success.


feature for Your Social Media Success

Have you ever paid to go to a seminar or an event where the keynote speaker shared a Powerpoint presentation that was loaded and choked full of great content? All you could think about during the entire presentation was, “How can I get a copy of this….” or “Will my mobile devices’ camera capture these slides…” only to find out that your hand scribbled notes and blurbs were all you had at the end of the day?

Been there, done that and got the T-shirt!

Here’s a way to access and collect some of the best keynote speaker presentations ever created by some of the best presenters and you don’t even need to leave your desk, computer or mobile device. Really? Seriously… you can find a ton of great information that has been shared with others via This is the PowerPoint storage cloud for some of the best available Powerpoint decks ever.

Check it out….


Looking for some PowerPoint presentations or decks that share how to use Social Media for Business?

Social Media 101: Understanding Social Media Channels, Demographics, and Usage

Social MediaMaybe you are looking for ways to use Facebook for Marketing and Advertising?

Facebook not just social networking– Facebook marketing

FacebookLots of people use Twitter for a variety of reasons but have you researched best practices by those using it successfully?

Twitter For Business: 6 Ways Brands Use Twitter

TwitterGoogle Plus has a multitude of great marketing features, tools and services that can help grow business. Have you seen these?

How to Use Google Plus to Generate Massive Online Exposure

Google PlusLinkedIn was one of the very first online social media type sites on the web, used more as an online resume service and portal but times have changed and now LinkedIn offers members so much more that most aren’t even aware of until they see these?

How To Really Use LinkedIn In 10 Slides & LinkedIn in Higher Education

LinkedINPinterest hit the ground running and while most thought it was just a shred shopping channel for ladies sharing photos and pics, it was quickly determined that the link driving power of the site was a force to be reckoned with?

All You Need to Know about Pinterest & Exploring Pinterest for Business

PinterestWhy is Video such an integral tool part of today’s business marketing and advertizing strategies? Why do so many watch and love Youtube?

SEO for Youtube – How To Optimize Your Content for YouTube

YoutubePeople love pictures just as much as they love video, maybe even more? How does Flickr and Instagram have any impact on business?

Instagram– An Impactful Tool For Boost Your Business


Secrets of Flickr


And finally, how do all these social media sites along with these excellent PowerPoint decks play into your mobile business?

Best Ever Mobile Apps For The Business Person On-The-Go


We’ve barely even scratched the surface with all the topics and discussions that presenters are uploading to on a daily basis. There is a PowerPoint presentation for all subjects, you just need to use the search tool like I did to find them all. Why create a PowerPoint from scratch? Unless the author/publisher disables the option, they are available to be downloaded and shared right from your own computer.

Here’s just a few of the PowerPoint decks I’ve shared around the Country which are now available on Embedding more than one PowerPoint into a single viewer is an additional feature that comes in handy frequently. lets you share and learn, and also learn to share… on the net.

You Are The CEO of YOU

50 Tips from Worlds Best Books

It’s easy to get lost in a really good book right? Especially a book that can have a huge impact on your personal and business life. The more challenging part of a great book is isolating the take-a ways that can truly make a difference in the way you see and do things? Like they say, doing the same thing over and over expecting a change is considered insanity! I wake up everyday making changes just to keep me sane. lol~

Here are more than 50 great take-away items from some of the world’s best business books available. It would be impossible for you to not experience a change in your personal and business life if you viewed each of these and then implemented only a few. On the other hand, if you were to implement the majority of what you read here, then experiencing a total and complete life change is not out of the question!?

The most important tip that is not shown in these slides is the YOU are the boss and charged with your own results and successes. YOU are the one in control of the outcome and your destiny. YOU can make the difference and are in charge of your own mindset and actions. So the best tip to learn here is to know who YOU are, who YOU want to become, and where YOU want to be with your personal and business life… then just make it so!



good team

Acheiving Real Estate Success

Successful Real Estate Business Growth – The Negative and Positive

Running a Real Estate business is like trying to run a three-ring circus.  It can become difficult to manage as it grows in all 3 arenas: past clients, current clients, and future prospects. It’s easier when you just have a few past clients, you’re only working with 2 or 3 current buyers, and you’re able to prospect your neighborhood of 100 homes or so… but is your growth and success actually the beginning of your real estate business demise? Does growing your business create some new challenges? YES!

3RingWhat about after you’ve been in the business for 10 or more years? Now you have hundreds of past clients, you’re working with multiple buyers and sellers, and now you have farms and marketing strategies all over the place including the Internet where you’re prospecting 1000’s of new leads? At this point your time is being totally consumed and you’re working your arse off! You’re spending more money, providing less value to past and current clients and unable to prospect because of it all.

Your original real estate business plan is now unsustainable.  It’s a dead end.

This Is The 3-Ring Circus Dilemma and Challenge

How can agents better manage their growing SOI (past clients) provide stellar services for their existing clients who they obviously want to do a great job for in order to build a strong referral business in the future, (who by the way are the one’s consuming them) and still continue to prospect for future business?

Adding to this challenge is the fact that many agent’s also want to have a family, personal relationships, some financial security, and a life with other dreams and goals? There’s no easy answer I know, but this is a dilemma and the challenge that every agent faces or will face at some point in their career.

Real Estate Agents – Are You A Hunter or a Farmer

Looking for new business is part of the hunt, but going back and working past clients successfully is the key to getting referral business and winning the game. Isn’t referral business the goal of every agent? What is a sustainable business plan?


Automation, Technology, Online Tools, A Good CRM and a Team

Running into a dead-end or hitting a brick wall is never the intention of any real estate agent. The fact is, you won’t plateau if you aren’t doing the volume of business that can be considered “making a living” in real estate. 20% of the agents in the U.S do 80% of the real estate business.  In 2013, NAR reported that 72% of all NAR real estate members sold 1 home or less! This is NOT a living.

THE ANSWER – Contacts, Appointments and Closings

This is the obvious “must have” to be successful in real estate. No contacts means no appointments which means no trip to the bank this week. Everything else in real estate is just a tool, a means to an end or a distraction and a time suck! Lead cultivation creates lead and contact capture which is the ONLY way to lead conversion… period. You must have a goal focused on a financial income in order to determine how many contacts, appointments and closings you’ll need to exceed.

Marketing, Advertising, Farming and Prospecting

No matter who you are, and where you’re at in your real estate business, you will have to continue prospecting. Outbound marketing like sending letters, email, social networking, door knocking, cold calling and using your phone etc. will always be a necessity.

In-bound marketing like IDX feeds, listing portals, websites, blogs and referral business are also the staple for agents wanting more contacts and leads to generate appointments that convert into clients over time. These generate incoming calls and inquiries. Agents must invest 20% or more of their back into business using out-bound and in-bound marketing if they want to grow a successful business.

Newspaper ads, bus bench banners, shopping cart branding and billboards are just a few examples of advertising that is considered both outbound advertising and In-bound marketing. These are costly, difficult to track results and often times a challenge to maintain.

10 Success Factors Found in All Top AgentsSuccess

  1. Invest in Yourself
  2. Set Realistic Goals
  3. Keep Body/Mind Healthy
  4. Work REALLY Hard
  5. Learn To Delegate
  6. Build a Strong Team
  7. Sustainable Plan/Strategy
  8. Remove Time Sucks
  9. Invest in Your Business
  10. Track, Analyze & Adjust Daily

The KEY to Your Successful Real Estate Strategy

It will require focus, a strategy, systems and tools, technology, automation and incorporating the proper use of Mobile. Setting realistic financial goals and creating a sustainable business plan is the only way a real estate agent will succeed. Ultimately agents need to build a team to minimize stress and maximize time. Social media sites and tools can and will also play a big role if agents know how to use and work them. Only YOU can Master putting this all together to have your business run seamlessly like a fine Swiss watch.

At the end of the day, it takes more than just YOU

To run an effective and successful real estate business if you’re truly trying to make millions of dollars over a shorter period of time, requires a team. It demands letting go and delegating. It mandates that you re-evaluate your business model, strategies, and plan of action daily. Just like a 3-ring circus, it takes multiple people and coordinated efforts to make it run smoothly and ensure no one gets hurt!

good teamStay Focused, Flexible & Accountable

There truly is no one size fits all. You MUST differentiate yourself from the competition and DARE to be different. Find what defines YOU and exploit it. Deliver excellence to yourself first and others expectation’s will be exceeded. Sign your work with the quality that you want it to represent. Always shoot for the stars to reach the moon because remember…  the man on TOP of the mountain didn’t fall there.


50 Amazing Facts About Mobile

Did you know there are more than 6.8 Billion people on the planet, and 4 Billion of them use a mobile phone… but only 3.5 Billion brush their teeth?  That’s just one of the 50 amazing facts you’ll find in the slide deck below.

These mobile facts do not focus on personal hygiene, but they will get you thinking about the world that once was, pondering the world that now is, and considering the world and our mobile future as humans…

as we have only scratched the surface.

Seller Marketplace

Free Online Tools for Real Estate Agents

It’s true that many consumers — buyers, sellers, renters and home owners — use Zillow daily to get information and gather data about real estate. Zillow is even a popular place for home improvement and mortgage needs.

Zillow isn’t just for consumers, though. It’s a place for real estate professionals too. As a matter of fact, one of Zillow’s main goals is to create the opportunity to connect consumers with top-rated agents and lenders all across the Country..

Zillow Marketing

Here are some FREE tools agents can use at Zillow to connect with more prospects and contacts.
(Tip: The links below work best when you’re logged into Zillow)

Your Profile – Feature client reviews; add a personal video
Listing Exposure – Automatic listing feeds; property-enhancing capabilities
Top 10 Pro’s and Affiliates – Promote your team or share other RE Pros
Advice and Discussions – Engage with consumers; get email alerts & notifications
Home Improvement – Excellent lead generation opportunity; create local social connections
Zillow App – Most popular real estate app for most top mobile devices
Zillow Academy (Resource) – Training and FREE Support; guest industry speakers
Contact Management (CRM) – Create forwarding rules; manage drip campaigns
Saved Searches – Get email updates & notifications; favorite any property on Zillow
Facebook Tabs – Add to any business page listings; reviews, market stats and forms
30+ Widgets – Add to websites and blogs; free agent-Zillow co-branding
Zestimate Tools – Accuracy data chart; create your own estimate
Postlets – Free listing exposure on 13 sites; super tool for your investor clients
Zillow For Pros Blog – Also Zillow for Pros on Facebook and Zillow For Pros on Twitter
Make Me Move® – Buyer needs opportunity and listing leads opportunity
Zillow Mortgage Marketplace – Mortgage and rate tools, calculators and help center
Local Community Photos – Share visual local content; get links back to your profile
API Data and Information – Bring Zillow data to your site and attract more visitors needing data
Foreclosure Center – Find pre-foreclosure properties and bank-owned properties

Explore these free services, products and tools and start building your client base on the Yahoo!-Zillow Real Estate Network – the #1 real estate brand in the top 20 real estate markets in the U.S.  You can’t know what you don’t know until someone who knows shows you… now you know.

Infographic Snippet

375 Best Infographics

InfographicsI love Infographics for many reasons.

They combine great content with compelling images to help viewers comprehend the data and info provided. Remember those boring ugly spreadsheets back in the day that looked like the old school Wall Street Journals?  Just a bunch of text and numbers on a page that made you yawn and feel nauseous?

This won’t and can’t happen with a well created Infographic.


Producing Real ResultsGraphic

Infographics take the guessing out of the message and give viewers a more accurate interpretation of what the author originally intended by using visually compelling data and content. More and more of these Infographics are reaching into different marketing and advertising arena’s producing viral sharing results and calls-to-action that really work!?

Keep an eye on how these are becoming more and more popular and how you can use them for your business to deliver your message?  Here are 375 of the Best Smart Viral Infographics I have viewed that passed my inspection and quality control on Pinterest.

29 Ways to be creative
Related Articles:
Best Use of Infographics and Motion Graphics
How To Create Free Infographics
10 Tools for Better Visual Delivery
Top Resource for Shared Infographics