Target Marketing your Real Estate Business

What is Target Marketing? I like to refer to it as laser surgery. While many Realtors, before building their referral business, try Farming as a way to generate buyers and sellers, I have found that most will use geographic and neighborhood Farming as a first resort. The are lot’s of Farming ideas out there to be

Zillow’s New Agent Rating and Endorsement Tool

Zillow’s New Agent Rating and Endorsement Tool Today, Zillow launched the ability for consumers to review real estate agents they’ve worked with in the past. Millions of home shoppers visit Zillow every month, and many of them have not yet found a real estate agent to help them buy or sell their home. Access to

Hotspots on a Graphic – What are they, How to and Why

Can you have more than one link attached to a single graphic?  Have you ever wondered how website designers do that?  This is called layering or “Hotspots“.  You can easily create multiple links to any single graphic by doing the following.  I like to use photos or graphics that are in .jpg formats.  My earlier post

Making Business Listings Rank Higher

Enhance Your Business Listing – Rank Higher and More Often Having your Local Business Listed on the web is important for its future survival.  Claiming your listing will help give you more control over how the search engines index you and will also help prevent spammers from hijacking it.  There’s also a good chance it

US Home Values and Mortgage Market Rates – Interactive Charts

Today I was snooping around our site trying to find something for an agent when I discovered the following US Home Values Index chart.  This is not what I was looking for, but after I found it, I was actually very impressed and got so excited, I forgot what I was originally looking for?  It

Agent Assist – Realtor Software

Sometime around 1998, I went to a business planning seminar for Realtors in San Francisco. The guest speaker and presenter was Mike Ferry.  Agents spent a lot of money to come see how to create an effective business plan and set their goals to be successful in Real Estate.  Over 350 agents attended this Goal Planning seminar.