Difference Between Leads and Contacts

There’s a difference between leads and contacts. When I first got into this industry back in the early 1800’s, (haha) my first impression of the term “lead generation” leaned more towards the vision of a detective at a crime scene getting a “lead” to help find his/her suspect or perpetrator. Years later, I still find

TOP REALTOOLS for REALTORS

Last week, I was invited to be a guest speaker/presenter at the NORBAR Association of REALTORS Tech Party in Santa Rosa, CA. There were many great vendors with awesome products and services including our friends from Zillow. During the day, there were presentations every hour on the hour, one of them being ours – Top

Reducing Your Technical Learning Curve

How do so many people find the time to learn about real estate technology, mobile applications, building blogs and websites, and engaging effectively on social media sites like Facebook, Twitter, LinkedIn, and Youtube etc.? The bigger question is where do they find the time to learn all this stuff and still have the time for

Against All Odds and Rumors

Lots of stuff going on at ActiveRain these days, but how is this all really affecting the community and members there?  Sure there’s been some changes, but isn’t change good?   Sure, the previous CTO is gone, but then again, so are the proxy errors? (no offense Jorgen Hahn) Could this be the change that

Tom Ferry FREE Webinar SOLD OUT

Overwhelming Response to Tom Ferry Webinar – PLEASE READ! – Second Session Added Due to the overwhelming response to Tom Ferry’s free webinar “5 Pillars of Lead Generation” at Zillow Academy on May 17th, we have surpassed the limit of 1,000 participants per session. Therefore, to accommodate the 2,400+ people that have already signed up,

Where To Begin Internet Marketing

Where is the best place to begin Internet Marketing and Advertising? There are so many options, so many choices, so many social networks and wesites with FREE technology and tools.  So many paths to choose from yet so many ways to fail and consume my business, personal, and family time.  What direction and path should

Using Video To Reach Buyers and Sellers

Gary Gold does a great job explaining to both buyers and sellers why NOW is the time to buy and sell real estate in his Luxury Homes market located in sunny Southern California. “How to buy low and sell high in the Luxury Real Estate market. With a few tips from celebrity agent Gary Gold,

Tom Ferry’s 5 Pillars of Lead Generation

Coach Tom Ferry will be at Zillow Academy on May 17th at 10am PST discussing and sharing the “5 Pillars of Lead Generation” with real estate industry professionals all across the Country. The webinar event is FREE to those who register early enough before the virtual seats are gone. Tom will be sharing with attendees