Category Archives: Real Estate News

eXp Realty eXplained

The traditional real estate model and brokerage has changed! The old model that existed since the early 1900’s is no longer practical or even realistic for today’s mobile savvy agent and Internet driven society. The technology, the tools and systems, the people and even the way we communicate have all changed and in a variety of ways.

Join eXp Realty President Jason Gesing and Brad Andersohn for this Google Hangout interview to drill down and discuss the unique elements that differentiate eXp Realty from other traditional bricks and mortar brokerages and models. Join us and invite a friend.

eXp eXplained and eXplored

Here’s an eye opener to what the Future of real estate looks like, but happening today!

Brad and Jason eXp Explained

Join Google Hangout Webinar

After exploring eXp’s agent-owned model and cloud-based culture for yourself, feel free to share this with others you believe might benefit. While it may not be a perfect fit for you right now, it’s likely you know someone or many who’d be a  perfect fit for this model.

The original brokerage model was probably created from behind a horse and buggy back in the early 1900’s, so what would a real estate brokerage model look like if it were created today? Would it be different since we have the internet, mobile, social media, and the cloud etc. and now it’s 100+ years later? Time for a game-changer and industry disrupter!

The Real Estate Agent Owned Cloud Brokerage


eXp Realty IS the first-ever and ONLY “Agent-Owned Cloud Brokerage” in the industry and is also one of the fastest growing real estate brokerages in the United States. The traditional 100-year-old brokerage model may no longer be a sustainable model in today’s ever-changing mobile real estate market.

Glenn Sanford CEO and Founder of eXp Realty
CEO and Founder – Glenn Sanford

“The most valuable asset of any real estate brokerage is the agents and brokers who are a part of it. At eXp Realty our agents and brokers build an increasing ownership stake in our publicly-traded company simply by doing those things that good agents do anyway closing transactions and contributing to personal and business growth.”

What Is eXp

The Value-Proposition

At eXp Realty, our family of agents and brokers build and own their own businesses. They work, attend classes, strategize, collaborate, innovate, enjoy water-cooler chats, build teams, build unity and share experiences on our interactive, outdoor, avatar-based Cloud Campus. Education and on-going training is the key to a successful career in any industry.

Together, we’re leveraging systems, tools and some of the greatest people in the industry in order to grow an agent and broker-owned international, publicly-traded company. eXp Realty agents and brokers are working together to build businesses, build and enhance brands, increase profitability, reduce overhead and risk, and achieve bold career and life goals. This is all possible due to the re-evaluation and implementation of a new model.

Career Opportunity Description

We are actively seeking entrepreneurial, forward-thinking, Licensed Real Estate Agents. eXp Realty provides the systems, support and community that, in combination, provide opportunities for ownership, income and professional development not found elsewhere in the industry. A unique and life changing opportunity for real estate professionals.

Job Requirements for the Licensed Real Estate Agent

Must be a licensed real estate agent and in good standing with the local Realtor board.
Strong ethical compass, interpersonal skills and a commitment to customer service
You do not need to be a tech-savvy agent to join us. You just need a willingness to embrace and learn new technologies and tools in order to take your business to the next level and succeed in a competitive and rapidly-evolving industry.

eXp Realty’s Value

  • 80/20 split; 16k cap;
  • The Most Aggressive Revenue Sharing Program in the Industry
  • Opportunity to own shares in publicly-traded eXp Realty International Corporation
  • Consistent flow of new leads through our Making it Rain program – we run the lead campaigns on your behalf. No more high-priced subscription agreements with third-party syndicators.
  • Powerful lead-generating website with mobile application at no cost to agent ($400.00 monthly value)
  • Access to any Regus office location business lounge in the world at no charge
  • Web design and graphic design services
  • Approximately 30 hours each week of live, interactive instruction and professional development opportunities
  • Professional coaching from coach and consultant to Fortune 500 companies
  • Paperless transactions – The most Eco-Friendly and Green company in real estate
  • Direct Purchase program where agents can elect to set aside 5% of commission to the purchase of Company stock at a discount to market
  • The opportunity to learn from, share with, and develop professional and personal relationships with agents from across North America
  • A culture of ownership and collaboration – as fellow shareholders, we celebrate our successes collectively, rather than competing for successes individually
  • Premium Google Apps suite; business cards, email, toll-free number and more

Never Have Regrets – Always Wonder What-if?

You owe it to yourself to research and do the due diligence required to determine if this is the right fit and match for you? Simply making a lateral move just for the change would not be suggested, however if after researching and comparing your current business and financial model you decide there is a significant difference and value, then simply apply.

Join My Team

Contact Us!
your career, OWN your brand, OWN your brokerage, OWN your life!
Apply today to start a completely confidential conversation about becoming an owner with eXp Realty. It’s Your Career – Own It!

Seller Marketplace

Real Estate Marketing Secrets

Here are some GREAT Real Estate Marketing Secrets and Tips from TOP Pro’s and Experts.

If you could line up some of the greatest marketing minds in Real Estate and ask them to give you just ONE single tip that has made them successful and that they’d be willing to share with you, what would you be willing to do or pay for that information? Really? What if someone did that for you and then provided it for free? As it turns out, I stumbled across the deck below being shared by Seth Price where he did just that?!

“For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It’s still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn’t really moved far afield from the yard sign and “I’m a #1 agent” photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can’t teach an old dog new tricks was not living in the Google era.” Read More

He captured some great tips and strategy secrets from some of the greatest real estate marketing minds in today’s business and compiled the “secrets” into the deck I’m sharing below. Take a good look at what these experienced and respected folks who live and work across the country that also live and breathe in the real estate space, and see what they have to say.

I guaranty you’ll come away with some great tips for your 2015 business success.



How To Fix The Heartbleed Bug

The Heartbleed Bug is being referred to as one of the most horrific Internet Bugs known to hit the Web since its inception. Internet Experts are claiming that ANYONE on the web with a website or accessing websites, social media, secured servers etc. IS affected, no exceptions! All social media sites, shopping channels, online VPN networks, Banks and domains are vulnerable.

Without getting too complicated in the explanation, and in an effort to focus on what you can do to protect yourself, here are the most important steps to making sure you are safe, secure, and protected going forward. Understanding what it is, how it works, then taking the necessary steps and actions to resolve and protect yourself is all that is required.

Everyone Needs to READ and DO THIS No Matter What!

heartbleedWhat is the Heartbleed Bug?

According to, the Heartbleed Bug is “a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to secure the Internet. SSL/TLS provides communication security and privacy over the Internet for applications such as web, email, instant messaging (IM) and some virtual private networks (VPNs).

In layman terms, this simply means that the information or passwords you thought were encrypted and protected are actually not secure and private. The suggestion is that every company with a web site should be in the process of updating their security to patch this nasty bug.

What Should I do Next? has provided a great list of sites you’ll need to visit once they’ve incorporated the security patch, so you can change and update with new passwords, it’s really that simple but you’ll need to make sure that each site has implemented the security patch first. Be sure to check this list for which sites you’ll need to do update.

You will be receiving emails from many websites and online Internet services over the next few days/weeks/months that will look just like this one i received about 15 minutes ago from

Issuu SSL Notice
Here’s a short video that I personally found very helpful in the explanation of what the Heartbleed bug is, and what you need to do to protect yourself and secure all your online account information. Like it or not, at this very moment your presence and security on the Internet is now one of the most unprotected and vulnerable environments needing your immediate attention!!  This is no joke.

Expect to see and get many more emails like this from companies large and small in the days ahead…

Best Buy Alert   Tumblr Alert

More Heartbleed Resources:
Mashable list of web sites affected by Heartbleed
ZDNet List of Security Patches

Trends and Reports

2013 Real Estate Buyer and Seller Profile

The National Association of REALTORS® provides annual highlights from the profile of home buyers and home sellers every year and then makes it available publicly. If you’re not sure where to find the report, then you’re just like me?! You know it’s out there, you know it’s on their site somewhere, but who has 15+ minutes to go digging around the web to try and find it? I Do! So I did, and I’m adding it right here for all of you who by chance might find this interesting and valuable information useful? That is if you’re in the real estate industry of course. Enjoy!

Highlights From the 2013 Profile of Home Buyers and Sellers

Now if you liked the report above, you’re going to love having access to this “Home Buyer and Seller Generational Trends report which views and addresses all 5 generations of the home buying and selling groups. Gen X and Gen Y make of the majority of the pool, but take a look at some of the generational trends and how you might want to plan and prepare for what’s ahead in the real estate market.

2014 Nar Home Buyer Seller Generational Trends

You too can find more great info and article at REALTOR.ORG

DISCLAIMER: This blog is my personal resource and archive library for real estate technology, mobile apps, free websites and online tools, and pretty much anything I find on or off the web that I know I’ll be looking for and need to find at a later date and time.

CAR Stats

91% of Californians Used a REALTOR®

There’s a variety of really good reasons to use a real estate agent “REALTOR®” when buying or selling your home.

We just purchased our 5th home and have never bought or sold any property or home without an agent to represent us.  Some may think that by not using a real estate agent they will save money, but the truth is that not using an agent can actually cost you so much more.

Take a look at the info-graphic provided by the California Association of REALTORS® which states that 91% of Californians used a REALTOR® in 2013 and shows why.

Info-Graphic Source: California Association of REALTORS®

Red Beacon Guaranty

Red Beacon Delivers to Home Owners

Red Beacon LogoRed Beacon is a really cool new service that we heard about while shopping at Home Depot. The employees at Home Depot are awesome, they really do know their stuff, but you can’t take the employees home with you to actually do the work!? You know, the electrical, the plumbing, fix the sprinklers, or repair the garbage disposal.

They know how to do it, they can even explain it and show you in the store, but they just aren’t allowed to leave the store and come to your place to do the actual work.


As we made our final purchases at the Home Depot store located in Fairfield CA, the cashier pointed our attention to a small red sign located at the exit that promoted the Red Beacon site and their service. When I got home with our Brand New French door (which was still in its frame and needing to be installed), I went to the Red Beacon website, selected the job I needed done, and clicked on the submit button. That was it!

Within minutes I had a bid from a local contractor to install the door. Within 10 minutes, I had three bids and had selected the one I thought that best fit our needs and price. Very reasonable!

red beacon
Best of all, the service at Red Beacon was free, the workmanship was backed by their $1000.00 guaranty, and the work was completed to out total satisfaction and amazement.

Red Beacon is a beacon of light to us homeowners who can handle some of the little things around the house, but when it comes to hanging doors, repairing sheet rock, painting, electrical, plumbing, and major repairs and installations, they get us the right person to get the job done.

We will never worry or thumb through the phone book for local services again. Red Beacon Rocks, and we will be using the service again and again for as long as we live and own our homes!

I just now searched for an electrical engineer and a sheet rock expert to come over and do a couple projects we’ve needed done for a while.

Red beacon Jobs

In the time it took me to write this article, four pre-approved vendors have already contacted me via email, now I just need to review their proposals, read their reviews from previous customers, and select the one I want based on the price that works for us.

red beacon results

It really doesn’t get much better than that, thanks Red Beacon!

red beacon emailsNote: Red Beacon currently only services 11 major metro cities and areas, but have more coming soon.

Screen Shot 2012-04-07 at 10.20.17 PM

The Future of Real Estate for Brokers

The future of real estate is in the cloud. It’s local and it’s mobile. It’s consumer friendly and convenient. It’s all about the customer experience. Sounds like a recipe for what eXp has been cooking up for quite some time. Now eXp Realty is providing a cloud based solution for broker owners to grow their business to the next level.

Real estate brokers and agents will need to take a serious look at this and decide the fate or success of their future?!

If you’re a broker owner of 20 agents, 200 agents, or 2000 agents thinking about how to take the next step in profitability of your brokerage, eXp is in the process of acquiring like-minded real estate broker owners who see the future of a totally cloud based workforce.

Combine a “Virtual Office and Agent” with the skill sets of a “Paperless and Mobile Agent” and you’re looking at the recipe and components for a very successful real estate agent of today and for the future.

Hawaii Life

Top 25 Beautiful Real Estate Websites

These are the Top 25 Most beautiful websites, at least according to Placester.

Once you see them, you may agree.  If you’re looking to build a new site, get ideas regarding layout and design, or you just want to see what it takes for Placester to select a site as “most beautiful” in real estate, then you’re in the right spot.

To help inspire the creation of more real estate sites that emphasize both form and function, Placester put together this list of the 25 most beautiful real estate websites. Agents, brokers, hotels etc.  If they focus on properties, they’re included.

“Your real estate website is more than just a place where folks can search through your listings: it’s a representation of your business and the quality of service you deliver.”

There are obviously hundreds… literally thousands of “beautiful” real estate websites out on the Internet, but one fact for sure is that there are many more “not so beautiful” sites cluttering up the super-information highway.  The best suggestion anyone can make to you is to research what’s already out there.

Basically, what’s working? What cultivates traffic and visitors? What’s capturing and converting?  How easy is it to use? Now create something of your own that does the same thing.  Explore the 25 sites in these slides, you’ll come away with some fresh and distinct ideas to incorporate into your beautiful site.

Posterous Feature Image

Posterous is Shutting Their Doors

After 5 long years of providing a free platform where you and I could post our content for the world to see and read, Posterous is shutting their doors and turning off their mobile app for good.  YIKES!! Sound familiar?

Google bought, a free online photo editing site, and then did the same thing.  Now Twitter acquired Posterous… are you sensing the online trend?  It can be frustrating for sure, but what do you want/expect for free?

The Big fish eat the little fish, and then it’s the hungry fisherman that suffers.  So who will be affected?

Posterous Millions

Here’s the email going out to those of us who have content on their site. They did a great job of marketing and getting us on board, but now they’re kicking us all off with this warning:

Posterous launched in 2008. Our mission was to make it easier to share photos and connect with your social networks. Since joining Twitter almost one year ago, we’ve been able to continue that journey, building features to help you discover and share what’s happening in the world – on an even larger scale.

On April 30th, we will turn off and our mobile apps in order to focus 100% of our efforts on Twitter. This means that as of April 30, Posterous Spaces will no longer be available either to view or to edit.

Right now and over the next couple months until April 30th, you can download all of your Posterous Spaces including your photos, videos, and documents.

Unguided Missile

Here are the steps:

If you want to move your site to another service, WordPress and Squarespace offer importers that can move all of your content over to either service. Just remember: you need to back up your Spaces by April 30.

We’d like to thank the millions of Posterous users who have supported us on our incredible journey. We hope to provide you with as easy a transition as possible, and look forward to seeing you on Twitter. Thank you.

Sachin Agarwal, Founder and CEO

Don’t you wish sites like these shared some kind of warning or subliminal disclaimer up front:

Posterous Disclaimer

Yeah right~ So do I sound disappointed?  Nah… Of course I am!!  I spent a lot of time building my “UnGuided Missile” presence on their platform. I helped promote and support their site the whole way.  But I didn’t buy them, so I guess I’ll be packing my bags like the rest of you and moving on down the road I mean super-highway.

The Unguided Missile Blog
Be sure to “BACKUP” your content as they suggest, or it’s gone forever.  They’ll email you a link to download it when it’s ready.  Don’t get me wrong here, I love Google and Twitter, but I’m taking my Posterous stuff over to WordPress, and I just hope that Google and Twitter aren’t listening, and that they’ve never heard of WordPress!  lol~

Backup Posterous