It’s one thing to think you know what others are searching for on the web, but it’s another thing to KNOW what they’re searching for!? Creating content that shows up on page one of the Google search results pages (SERPS) is usually the main focus and goal.
Understanding all the components of Search Engine Optimization (SEO) can be overwhelming and really confusing for most people, especially if you’re busy just trying to run a business and help people buy and sell homes? This explains why so many procrastinate.
What the heck is SEO, SERPS, long tails, short tails etc. anyways? Geez!?!
So if you can’t find a person to take on the role of “SEO KING/QUEEN” and “Keyword Manager” for your company or small business, then looking for a shortcut to this knowledge and the “how-to” is the next best thing right?
Here’s a slide deck the gives you just enough content to understand how it all works, but also provides some concentrated information and details that will help you down the “Keyword” & “Best Phrases” road to success.
While great content is, and always should be the main focus, having the right keywords and phrases do go hand in hand with helping to be found and get discovered in the search engines.
These are SEO web-tools for the blogger, the website builder, the technology enthusiast, the computer geek, and the beginner through advanced DIY individual who wants to get the most out of their Internet presence building experience.
Each of these sites and tools offer a variety of products and services that will help you find your way through the SEO maze. Rather than create some long winded document explaining each one of these, I kept it short so you could just explore. Trust me, there is more here about SEO than you will ever need to know or use and I don’t think you’ll find an easier way or resource to get what you need.
While no one really knows or understands how search engines, indexing spiders, and algorithm robots work, (except for the employees and developers of company’s who create them) these SEO tools will at least give you some guidance and direction that will make your SEO journey easier to understand, a bit more enjoyable, and much more effective.
Great quality content with value added service combined with an extremely user friendly and fun consumer experience is truly the key to any successful site, but SEO and showing up on page one of the Search engines has never been known to hurt a company or business. That is of course unless the article or document on page one wasn’t something really bad and just happened to have really great SEO! :-O
Over the years, I have been helping many of my colleagues and associates within the real estate industry setup websites, blogs, squeeze pages and landing pages for their business’s.
While much of what I have learned and shared comes from trial and error, a great deal of information I have acquired has come from deep searches and inconceivable amounts of time spent finding resources on the web.
Here’s 101 ways you can improve the conversion potential of your digital marketing. I found this deck to be very informative with some great tips for your landing pages, splash pages and squeeze pages if you’re creating these types of things for your online business, products, tools, or services.
“Landing pages are a crucial part of any online marketing campaign. They can be used to more effectively communicate your marketing message and as a result, increase the conversion rate of your campaigns.”
While these tips will provide a great amount of detailed tips and information, the real key to any successful website, landing page or online presence is that it has the ability to cultivate returning traffic, provide great value and content, and have the ability and components to capture prospect for real world conversion.
It's one thing to think you know what others are searching for on the web, but it's another thing to KNOW what they're searching for!? Creating content that shows up on page one of the Google search results pages (SERPS) is usually the main focus and goal.
Understanding all the components of Search Engine Optimization (SEO) can be overwhelming a