Category Archives: Uncategorized

Google’s New In-Page Analytics – How Do You Use Stats?

Google Analytics – New In-Page Analysis and Advanced Segments

These are some of the most powerful tools on the web when it comes to analyzing your blogs and sites. Monitoring the traffic and visitors your content attracts is very useful.  You’ve created some great Blogs and webpages, added some of the coolest links and tools known to man (in your opinion…lol~) but what items and things are people really searching for, then clicking on when they find them? 

How are your visitors using your blog or site?  Which products are they clicking on?  Which options are they really using?  How are they finding you and then navigating around the page or pages?  C’mon, wouldn’t everyone want to know? Of course they would. I just took a look at one of my sites to see what In-page analytics would look like?  I have to admit that it’s much easier to get an overall overview with this new feature.

Charts and graphs can be difficult at times to digest, maybe more folks will use these tools now.

The new Google In-page analytics makes it much easier to review than the existing graphs and charts.  We may think that the hyper-links and anchor text in our blogs and websites are the greatest and coolest, or that they are placed properly on the page or layout, but what if there were a way to improve your clicks, views, and increase your business by analyzing your stats and traffic? That’s exactly why I wanted to share this with you.

Google analytics has been around for quite some time and the Analytic team at Google must keep improving this tool if they want to stay around too. One thing I think many of us forget is that just because a product or tool exists and we’ve been using it for some time, there are usually research and development teams in the background continually trying to improve and make these tools and products better.

Creating great sites, blogs and content is only part of the challenge with today’s on-line marketing and advertising. Understanding what your targeted audience is looking for, finding, and then utilizing is an even more challenging task. Tools like Google Analytics make it so much easier to keep refining your content and adjusting things to get the maximum amount of traffic, and continue to provide the best value from your site.  

“Here’s another great tool and Google feature that may help you “analyze” your way to on-line success.”

 

Ignite 2010 Real Estate Marketing Summit – "LIVE" in Austin Texas

Ignite 2010 Real Estate Marketing Summit – Austin Texas
An exploration of “Next Generation” Real Estate Marketing Strategies.

Join us! We’re broadcasting sessions from the two-day Ignite Real Estate Marketing Summit. Watch speakers “live” as they provide insight on managing efficient teams and building success in 2010.  This event is hosted by QuantumDigital.

EDIT: 1/21/10 – Since this event is now over, you can go to QuantumDigital’s Youtube Channel or Blog to see the recorded sessions of IgniteRE 2010.  The event was nothing short of 1st Class and Spectacular!

LIVE STREAM: IGNITE REAL ESTATE DIRECT MARKETING SUMMIT

 

You can participate during the summit by asking questions via Twitter.  Just add #IgniteRE to your post.

I’ll be posting “key points” shared during the course of the summit through-out the day in the comments below.

The ActiveRain Ambassador Program

The ActiveRain Ambassador Program

Today we are launching the new ‘ActiveRain Ambassador’ program for members of the ActiveRain community.  We have been kicking around the idea of setting up this program for months now and think we have finally come up with something that will work well and benefit ALL members of the network.  What is an “ActiveRain Ambassador” and how does this program work? 

Since the inception of ActiveRain, there has always been a “Pay It Forward” spirit amongst our membership.  Invitations sent out by members were often followed up with courtesy calls to help new members get acquainted with the basics of the site.  As new members joined the community, others who had been around for a while would welcome them by commenting on posts, sending a quick email with suggestions of how to improve, even picking up the phone to call those in their area to say “Welcome Aboard.”  We have always had ‘ActiveRain Ambassadors’, lending a helping hand in whatever capacity they could to get “Newbies” up and running, we’ve just never had a formal program to reward those willing to give so freely of their time.

The Ambassador Concept and Our Culture

The new ‘ActiveRain Ambassador’ program will be a formalized way that our ambassadors can call and welcome new members of ActiveRain to the site while at the same time walking them through some basics of the site, including the RainMaker upgrade, and sharing their experiences. Many times it takes new members some time before they figure out the nuances of the site and how it can have such a positive impact on ones business. Having someone to guide you through these first few days and someone to reach out to if you have questions was the foundation of the early days of our network. This foundation is still solid but the shear growth in numbers makes it hard for every new member to find the guidance they need when getting started.

We are going to make sure they get that guidance from the members who have been here for years already making it rain in their own businesses. We want to allow these new members access to the veterans of ActiveRain who have seen the bottom line of their business impacted as a result of their participation on ActiveRain, and we want to reward (a monetary reward……although, TLW, we will probably pay you in shoes) our ‘ActiveRain Ambassadors’ for helping us indoctrinate new members into our culture.

Here’s an outline of what it is and how it will work.  Your feedback and comments are always welcomed!

ActiveRain Ambassadors

“One more step in becoming the social hub of your local real estate market and industry.

Requirements for this position:

  1. Unanimous approval from AR Staff “Ambassador Advisory Council”
  2. Must have three examples of your Blogs at the top of Google.
  3. Must have 100k ActiveRain points.
        (Over time this may be opened up to lower point earners)
  4. Must love the ActiveRain Network
  5. Maintain a minimum level of monthly participation. Required deliverables will be communicated in Independent Contractor agreement all ambassadors must sign
  6. Ambassador position is teaching and support focused. Ambassadors will each receive compensation when new members that they call sign up for Rainmaker accounts, but ‘hard sells’ will not be allowed. Again, this is a teaching, networking and support focused program.

Ambassador Program Benefits:

a. Public recognition, AR Ambassador Badge
b. Structured program to grow your professional network 
c. Free Outside Blog
d. Free Localism Sponsorship
e. Link to Ambassadors Roster from AR Home Page
f.  First in line for AR swag (logo t-shirts, etc.)  All provided for free to Ambassadors.
g. Special events at industry conferences for Ambassadors.
h. Additional recognition for top Ambassadors. 
i. Access to Ambassador Program Funds to support grass roots gatherings, training
classes, or events, created/hosted by AR Ambassadors.

Signing Up as an ActiveRain Ambassador

Many of you already value the time you spend on ActiveRain and you do some amazing networking through the site. This is a formalized way for you to continue to utilize ActiveRain for some amazing networking opportunities while at the same time taking on an Independent contractor role where we can pay you for helping to train the next generation of ActiveRain Blogging Superstars.

Just imagine being the go to person for hundreds of agents in your area. The networking effect and impact of that kind of exposure is too good to pass up!  🙂