The Context WAR!
According to the passionate “Crush It!” Wine guy, Gary Vaynerchuk, Context is the new King. We always here about “Content Being King” but Gary V is opening some eyes willing to go outside the box into an area that is begging some recognition and that is context.
Content Is No Longer King?!?!
How often are comments, articles, statements, and emails etc. taken out of context? Doesn’t this make the content of these media formats little more than Pawns in the Social Media Chess game? So who is really the King? Content or Context? Here’s what Gary has to say on the issue: