Open House Target Marketing

One way to target buyers to open houses, is to have a "VIP PREVIEW" open house for just the neighbors. Invite the 10 houses on each side of the listing and the 20 houses across the street. Make this the first "open house" before opening to the public. Personally invite each neighbor to come see the listing. This get's alot of the looky loos out of the way, allows for you to connect with the neighborhood, and creates a BUZZ about your new listing. When you invite them, say something like, "This may be the only chance you have to pick your new neighbor". The neighbors want to see the house but may be a little shy. A personal invitation welcomes them and some pastries and coffee goes along way. After you hold the 2nd "public open house", you can follow up with each neighbor to see what they thought, and if they might benefit from your real estate services. This marketing turns a single listing and open house into 40 contacts and more potential business. Try this on your next listing and see what results you may have. Neighbors are the silent force behind successful open houses and increased business.

The Neighborhood

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