What would it take to get you to scan a QR Code when you see one? That is the $350,000.00 question of the day! (hint-hint) I’ve been researching these little ugly bugs for quite some time now and have determined that we need to find a better way to increase participation and conversion. People are just too lazy to take the time and go through the process to scan these things, myself included.
I’m always looking for creative ways to push the envelope. QR Codes have always seemed very boring and drab to me. As long as the QR Code serves its purpose (to link someone from the real world to the online world) then why leave it plain with no personality or differentiation from the others that all look the same.
Obviously, each one is different but at first glance, they really do look the same. Here’s a couple sample QR Codes I created to be a little more unique and to help them stand out from the others. With just a little creativity, maybe some keywords added to inspire and motivate people to scan them, I’m thinking I may be on to something here.
QR Codes are one of the few tools and technologies that connect people in the real world to the online world using technology from a mobile device. I think the QR Code is still evolving and has not yet met its ultimate destiny.
Remember those Mazes where you had to help the mouse find the cheese? Here’s one that leads the user to a FREE house. That’s right, Zillow and Pulte Homes are giving away a FREE $350,000 New Home in this contest that ends on November 31st, 2011. “Now that’s a QR Code worth scanning!”
Until I can convince myself that I’d be motivated enough to take the time to pull out my iPhone and scan a plain and boring looking QR Code, I’ll just keep searching for better ways that would inspire you to do the same.
*Last important tip: Make sure the sites you send people to are mobile device ready.
Remember that they’re on a mobile device when they scan your codes, there’s nothing worse than landing on a page or site that has tiny text and can’t be read or viewed by your prospects when they get there.