Tag Archives: Agent Ratings

Agent Ratings and Reviews Go Public on Zillow

Your Reviews Are Now Front ‘n Center on Zillow

It was announced last week to the general public that “Zillow surfaces thousands of Real Estate agent ratings and reviews.  Consumers can now search and find local agents based on Client feedback” The responses and results from adding this new feature have been very positive and successful thus far.

Agent reviews will now be featured on the Buyer’s Agent List.  (see screenshot below) This means if you want contacts from Zillow customers, it will be to your advantage to have reviews and ratings on your profile.

Want a competitive edge?  Get great reviews from your clients.

To get started, simply copy and paste your customized link (see sample below) and email it to your clients.  You’ll find your custom link on your Zillow profile.  On click, your clients will go directly to your Zillow profile, where they can begin the review process.*  Consumers can also just search the Directory to find their agent.


Share your own custom link as many ways as possible – post it on Facebook, tweet it, and add it to your website.  Include it on your email signature.  Tell folks about it every opportunity you get.  Before you know it, multiple reviews will be coming your way.

You’re welcome to join me for an open FAQ session about Ratings and Reviews on Jan. 28th, at 10:00am (PST) where you’ll hear and learn more about how and why ratings and reviews are the next best thing to a word-of-mouth referral.

Thousands of agents have been reviewed, so it’s more important than ever to have reviews added to your profile. Make sure you stand out.

*Your client will need to create a Zillow account (if they don’t have one already) in order to submit the review. Don’t worry, it’s painless and requires just an email address and password and they can immediately opt-out of Zillow emails. Zillow requires an account for review moderation and verification.

Zillow’s New Agent Rating and Endorsement Tool

Zillow’s New Agent Rating and Endorsement Tool

Today, Zillow launched the ability for consumers to review real estate agents they’ve worked with in the past. Millions of home shoppers visit Zillow every month, and many of them have not yet found a real estate agent to help them buy or sell their home.

Access to reviews and endorsements of local agents can be an incredibly useful tool for consumers.

Reviews and endorsements by past clients are a powerful tool to grow business – they’re the next best thing to a referral. Great agents will flourish with this addition.  With this launch, agents can solicit reviews from past or current clients, directly from their profile page on Zillow.

Zillow launched the first ever public feedback system for lenders with the launch of Zillow Mortgage Marketplace in April 2008. On Zillow Mortgage Marketplace there are 6,500 ratings and reviews for lenders, and reviews have dramatically increased their customer contacts. Lenders with good reviews (4-5 stars) do even better – getting twice the contacts of those with lower ratings.

Zillow Ratings and Reviews

More than 12.5 million people visit Zillow each month. Two-thirds of Zillow visitors are buying or selling now, or in the near future. 87% of consumers would recommend or use their agent again in the future, according to NAR’s 2010 survey of buyers/sellers.

Here’s a post by Sara Bonert with some additional information.  You can get the jump on the new rating and reviews feature by going directly to http://www.zillow.com/reviews/request since you’re most likely very excited and motivated to get started and solicit some reviews immediately.  I’ll also be hosting a training class over at ZillowAcademy.com with some additional Q&A soon. I hope you’ll check the calendar and make some time in your schedule to join us.

Zillow’s goal has always been to help people make smarter real estate decisions by providing access to as much information as possible – be it home listings, home value information, comparable home sales or tools to find the best agent or mortgage lender.  This launch is another step in this direction of consumer empowerment.  It’s also a great way to help the agents business by making their customers endorsements available.

Related Articles and posts:
Agent Reviews and Ratings FAQ

Review Guidelines

A Free On-line Agent Endorsement System