Tag Archives: Gary Gold

Converting Online Luxury Home Clients

Gary Gold presented to a packed room at the REMS  (Real Estate Marketing Summit)  in San Diego today.  The topic was breaking into the luxury Real Estate market.  Gary shared the following 12 tips and secrets on how to convert leads that come from the Internet.

These are the “best practices” Gary uses that result in lead-to-client conversions.

1. Be The Local Expert
2. Follow-up fast – communicate when and how they would like
3. Ask good questions
4. Google them
5. Provide information and schedule a follow-up and stay on top of them
6. Offer to review any properties they find
7. Look for opportunities
8. Create a rapport and build a relationship
9. Be of service – Attitude is everything
10. Have minimum standards on who you will work with
11. Get face to face
12. Disregard lead conversion

Visit Gary’s website at SoldByGold.net and you’ll understand more about how and why he’s a Top Zillow Marketer in Southern California and closing more satisfied luxury home buyers and sellers that find properties and him on the web.

Gary Gold Related Articles:
How To Convert Your Online Contacts
Using Video to Reach Buyers and Sellers

Creating Real Estate Custom Home Tours


How To Convert Online Contacts

Here are some tips for success when converting online contacts to clients. 

Always be sure to focus on the customer and not the item or product for sale.  Understand the customer’s needs, don’t get distracted by the availability of the product or desired property.  Appreciate and respect the customer’s timeline, don’t pressure online contacts to buy too quickly, and don’t give up if they don’t buy right away.

Get back to contacts and online customers immediately.

Any responses after 5 minutes drastically reduce the chances and opportunity to convert that contact into a client.  Don’t wait till the end of the day of the next business day to follow-up.  Respond to each and every contact, there is no such thing as a “crappy-lead!”  If you cherry pick, you’ll lose potential clients and referrals.

The most important tip in converting contacts to clients is follow-up.  Be tenacious! 

Follow up with all contacts and customers via email and phone.  Reach out to them at least 3-5 over a two week period if they don’t get back to you. Don’t give up when they don’t get back to you at first response.  For longer term prospects, stay in front of them, send useful information and valuable content that keeps them informed and be ready when they are.

If you’re out of sight, you’ll be out of mind.

In this video, Gary Gold shares a series of “Best Practices” that have helped make him one of the most successful Real Estate agents in Southern California.  As an “Online” REALTOR representing many Celebrity’s and Luxury Homes, Gary explains the importance of converting online contacts into clients and shares the strategy required if you want to succeed.


10 Ways To Lose Online Business
How To Prepare and Reach Your Goals

Top 5 Real Estate Tips for 2012



Using Video To Reach Buyers and Sellers

Gary Gold does a great job explaining to both buyers and sellers why NOW is the time to buy and sell real estate in his Luxury Homes market located in sunny Southern California.

“How to buy low and sell high in the Luxury Real Estate market. With a few tips from celebrity agent Gary Gold, Executive Vice President of Hilton & Hyland Real Estate in Beverly Hills, he will show you how to take advantage of the current market conditions whether you are a Seller or Buyer.”

Reaching out to clients using video is nothing new in the real estate industry, but the reality is that there just aren’t very many agents doing this. Combining video with the social media movement is a sure fire way to reach a larger audience and be even more successful.

Kudos to Gary for using video messaging on Youtube and then using it to create an online presence for consumers that are spending tons of time on sites like Facebook.


Gary Gold will be appearing at Zillow Academy for a FREE webinar on Wednesday May 11th, 2011 at 10am PST. Come learn about his tips, techniques, secrets, and best practices for being successful in any market with both buyers and sellers. Gary will share how he uses online tools like video, and sites like Facebook, Youtube, and Zillow to complete the “client contact” to “conversion cycle.”