The future success of global business is definitely Social, Mobile, and Hyper-local period. Successful businesses and entrepreneurs are looking to the Internet and all its resources to remain on top of the social media marketing and advertizing game. Sites like Twitter, Facebook, Youtube and LinkedIn have long-term staying power and the ability to Socially connect the entire globe with a single Internet connection.
Paypal, Amazon, eBay, Craigslist and many others have made the purchasing process seamless. Connecting consumers with retailers and local bricks and mortar store fronts is now done via Websites and Blogs. Now we’re seeing the non-bricks and mortar warehouses popping up all over the Web and providing even more products and services than can be found in your local strip malls. Purchases are being made online and many hyper-local sites are winning.
A challenging economy inter-twined with innovation and technology has made it easier for consumer’s to make purchases, family and friends to stay connected, marketing and advertizing to the masses easy, and all via a simple mobile device or smart-phone. The communication barrier is no longer limited, the most cost effective portal is the mobile device, and the surplus of tools, apps, and online services are available in overwhelming abundance.
Both consumers and businesses are looking for more efficient and better economical ways to survive, live, save, and make money doing it. The two sides are now meeting in the middle know as Cyber-Space, the Web, the Internet, The Super-Highway, THE CLOUD! The dot.com may have bombed back in the 90’s but the comeback in 2012 is attention worthy and it’s absolutely here to stay. Social is permanent, local is powerful, and mobile is BIG MONEY!
Customer service is out the door while “Consumer Experience” dominates Internet content. Sites like Yelp, Expedia, Google, Zillow and others allow consumers to share their IRL (In Real Life) experiences with others impacting the consumers choices and buying/selling decisions. A few ratings and reviews can now make or break a restaurant, a business, an app, or an individual. Public opinions shared online matter and make a huge difference.
2012 is going to be an incredible year of growth and prosperity for many online providers and sites while at the same time you’ll witness the demise of those companies who resist and fight the Social, Mobile, Local movement. It’s not a matter of if it will work, it’s more a matter of when will you be on board and what direction will you take? What decisions and changes do you need to make to exist or survive this “New Online World Order?”
“I know I’m not the only one with my head in the cloud here, question is.. where are you in the cloud today?”
Make no mistake about it…The Future IS Social, Mobile and Local.