Tag Archives: Marketing and Advertising

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20 Social Media Marketing Tips

Social Media Marketing is much more than just adding your profile to LinkedIn and joining Facebook and Twitter. There’s a new breed of consumer out there looking to simplify their connections with others online.

The Internet is an opportunity to create communication, get answers, find facts and data, research people, places, and things, get instants results and knowledge, post and share content etc. and do it all for free.

Here’s a few important things I’ve learned about SMM over the years:

  1. You can’t ever win if you don’t ever play.
  2. Content isn’t really king, it’s “context” that is king.
  3. Don’t plagiarize content from other sources.
  4. It’s not all about You, and it’s ALL about YOU.
  5. Everyone wants to buy, no one wants to be sold.
  6. Keeping it local, social, and mobile is powerful.
  7. SMM is all about people, places, and things.
  8. Don’t criticize, condemn, or complain.
  9. Win friends and influence people with words and actions.
  10. Interact with honest and sincere appreciation.
  11. Arouse in others an eager desire to want to participate.
  12. Focus on customer experience more than customer service.
  13. Set a specific amount of time aside to do social media mktg.
  14. Understand each site and its culture before creating a strategy.
  15. Resist the temptation to engage in negative commentary.
  16. Make a presence in popular arenas and articles by commenting.
  17. Use social media to “connect” with contacts, not to sell.
  18. Maximize your ROI by tapping into others’ SOI and friends.
  19. Engage online to create opportunity and appointments offline.
  20. Focus on earning & establishing “like” “trust” and “satisfaction”

Making people sincerely feel important is a Social Media Marketing Golden Rule.  Demonstrate honest transparency one hundred percent of the time and your efforts will be successful and greatly rewarded.

We are only in the beginning stages of this global SMM phenomenon and while Facebook continues growing with over 1,000,000,000 user profiles, there’s still much to be had and learned about using Social Media.

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How To Learn from Others’ Mistakes

Some of us simply have to learn by doing.  Others have the ability to learn from watching others make mistakes.  Hopefully you’re one that learns from reading this, watching the video, and then applying what you learn in the next 5 minutes to a life-long process of trying to succeed!

In this video, Scott Stratten shares an excellent point of view.  This is undeniably a topic and concept that every small and large business owner who uses today’s technology and tools for marketing and advertising, needs to understand.  Your BIGGEST take-away will be to “Think Things Through” and don’t just do it because you can or because everyone else is or does…

“How we need to stop the misuse of social media, QR codes and misleading statements in advertising, especially real estate.”

Gen “Y” Impact on Real Estate and Technology

Gen “Y” Impact on Real Estate and Technology

Jason Ryan Dorsey “The Gen Y Guy” shares his research, views, and experience with CEO of CKJ International on BestAgentTV.com.  This is a longer video than we would normally post here but felt our viewers and subscribers will find great value in the information Jason imparts.

The Gen “Y” years, according to Jason, make up the generation of people born between 1977 and 1995 which makes up the largest and most powerful and influential generations of our time.   “This will be a painful challenge for individuals and companies who choose not to adjust” quoted from Jason.

There is a completely new way that expectations are met, and a “NEW” way business gets done!  Watch and learn, most of you will be able to relate.