Tag Archives: Marketing

Marketing and Advertising On ActiveRain – A Time and A Place

Marketing and Advertising On ActiveRain – How To Create and Setup Ads

Your ActiveRain BLOG is not necessarily the best place to be marketing and advertising your goods or services to other ActiveRain members.  Promoting and marketing yourself is great but is there a more effective and efficient way than using your Blog to do it? Maybe, but you’ll never know if you don’t try it or know about it right?

One of my favorite quotes from Ardell DellaLoggia, another member here on ActiveRain: “Blogging is the show, not the commercial.  If you make it into a commercial, then your readers will go get a sandwich, like they do when a commercial comes on T.V.”

Advertising on ActiveRain is easy and you can set it up yourself using the built-in Advertising feature.

Step By Step Instructions:

1. Login to ActiveRain then click on the link located in the upper right corner of your screen.

2. On the left side of your MY HOME page, you’ll see the link to “Advertise with AR” just click it~

3. To create a New Ad Campaign click thelink to begin.

The following screen will appear.

4. All you need to do now is add the proper URL or WEB address for your Ad and then a 125×125 image for your ad.  Your image can be custom created using whatever graphics application you prefer, I use picnik.com to create some quick, easy, and free graphics with effects.  If your credit card information is not on file, you’ll need to enter that as well.

5. Once you’re satisfied with your settings, click the button and you’re DONE!

Be sure you don’t refresh your Browser screen or hit the back button at this point.

This entire process takes less than 2 minutes not including the time it may take to create your graphic and to find your credit card.  I’ve spent more time in the past just trying to find my wallet and keys.  lol~

Your Ad will now appear on many of the millions of pages located through-out the AR Community.

The question you might have now is “how effective is this and will it work for me?” There are plenty of other people using this on ActiveRain, just click on any of the Ad campaigns you see on future pages while you’re browsing around.  Contact these companies or individuals to see if it’s working for them?

I’m sure they’ll have no problem with you contacting them, and I’m certain they won’t have a problem telling you if this is working for them or not…. I mean, why would they be continuing to do it if it wasn’t?  You can also try it yourself for 30 days then drop it like a bad habit if it doesn’t work for you.  Marketing and Advertising is changing the “face” of the WEB, are you getting the most from the “faces” seeing your ads?

32 Tweeter Twitter Tips

Do you use Twitter?If so, how? If not, why? Do you even need to be on Twitter? Since the birth of the site, these are age old questions that have been and will continually be asked regarding the popular micro-blogging social network. Millions are on Twitter, but how many use it effectively?

The following tips may very well helpto save you time, money, and frustration if you’re considering diving into the twitter-sphere as so many other business owners have. The following tips were given to a tweeter when they asked for advice on “How To Use Twitter” with the best tips their twitter friends/followers could offer? This is yet another great way to use twitter.

If that’s not enough, here’s another 140 Twitter Tips:

Do you have a question about Twitter or any other site, application, product or service? Try using Twitter to ask your question, create a discussion, and get fast and valuable information about pretty much anything you want to know? Keep in mind that there are always people willing to share their findings, tips, and solutions with you and the best part is that they’ll do it for free!

Make Your Email Signature Count

What’s in an email signature? How about anything you want!  If you want to add more traffic to your sites, blogs, and social networking endeavors, you need to check out Wisestamp.  It works great with Google Gmail, and every email signature can be customized and setup to YOUR specific liking.


Creating your unique and custom email signature
takes only a few minutes and allows those receiving your emails and replies to see where you’re active, what you’re currently up to, and what sites you’re actively involved in.  Wisestamp turns your email signature a syndicated marketing and social networking tool.


Take a look, try it out yourself,
you’ve got nothing to lose because it’s FREE, and everything to gain from the additional exposure it will bring to you, your sites, and the bottom line of whatever business you’re in.  Stamping your work with a signature of quality is important these days, Wisestamp lets you do just that!

Related articles by Zemanta

The Embedr – A Multiple RE Video Player

The Embedr – A Multiple Video Player

Embedr.com is a fantastic tool for allowing Youtube users to place multiple (up to 50) videos into a single player.  Search by topic or use individual video URL’s to compile and provide a unique and powerful video experience for your readers, subscribers, and viewers.  The Embedr is Free to use and only requires that you spend a few moments of time creating a video play-list or view-list that will benefit your target audiences.

Here’s an Embedr player featuring the Top 50 Most Viewed Videos on Youtube.

Imagine creating a relocation player, a Virtual Community tour and Listing compilation, maybe even interviews and updates about your hyper-local areas and neighborhoods.  Using a tool like this makes watching videos convenient, easy, and fun.  The best part is that you can setup multiple videos and use multiple players to share a variety of topics and useful information.

Corporate America Top 50 FaceBook Pages

Here are the top 50 Corporate America Company’s that are Social Networking and engaging their customers and followers on FaceBook.  This is a great presentation and represents primarily that protecting your Brand and reputation while providing value and benefits to customers is important.  A marketing tool yes, but also a key ingredient for any business’s success in the future using the Social Media phenomenon.

These are company’s most of you will be familiar with, the question is, what does your company think about Social Media and representing itself on the largest Social Media Network in the world?  Large or small, popular or unknown, serious consideration should be given to how and why your company should be on FaceBook building, marketing, protecting, and defending their brand and reputation.

Bookmark and Share

Reblog this post [with Zemanta]

Top FREE Sites and Tools for Your Business

These are all Free On-Line Sites, Tools, and Services you can use for your Business. They will save you time, increase your efficiency, and help you grow and promote your business. Many of the tools and applications we have been using in the past,  paying a fortune to purchase and learn, are now available on the Internet.  They’re easier to use, and they’re FREE. Watch this video if you’re looking for some really great tools to implement into your business!

[youtube=http://www.youtube.com/watch?v=wpXlUo766w8&hl=en_US&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&hd=1&border=1]

Bookmark and Share

The Real Power of Youtube Marketing Exposed

The Real Power of Youtube Marketing – Real Estate Video on Youtube?

The POWER and Reality of  Real Estate Marketing using Video on Youtube may very well be Realized after you watch this video.  Youtube is the second largest “most searched” website in the world following Google.com.  TurnHere and ReelSEO created this short video on location at  SES in San Jose, CA. and explain in detail why you MUST be marketing on Youtube NOW!

“Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day” talks at the SES San Jose 2009 conference about the power of YouTube Marketing. Greg talks about why internet marketing professionals and search marketers would be remiss to not leverage the power of YouTube.”

[youtube=http://www.youtube.com/watch?v=A3IClPnVoZ8&hl=en_US&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&hd=1&border=1]

“YouTube is quickly becoming a valuable direct-response marketing solution to on-line business.” You should definitely be seriously considering any and every possible option to be using Youtube as a marketing platform and tool for your Real Estate Business.  Those who don’t, won’t, or can’t understand and see the value, will simply miss out on one of the greatest opportunities of this time and era.  Period!

Bookmark and Share

NAR 2009 EXPO – Top Real Estate Technology

NAR 2009 EXPO – Top Real Estate Technology

The National Association of REALTORS 2009 Convention, is always a great place to learn about the newest, latest and greatest products, tools, and services that are being used or newly introduced to the Real Estate Industry. One of our favorite pastimes is to venture the isles of the NAR Exposition Hall to revisit returning vendors, and to discover and explore the NEW vendors and their products.  These are the people, companies, and products that are changing the world of Real Estate and how business gets done today, and in the future.

[youtube=http://www.youtube.com/watch?v=LgtoIs-aQRI]

The Real Estate Industry is changing, the market is changing, and the process for buying and selling homes in America is changing.  The question to be answered by ALL Real Estate Industry professionals is “Are You Changing with it?”  As new Real Estate Technology is introduced to the consumers who spend a great deal of time online researching many different aspects of the local Real Estate Markets, be sure you are providing them the products, tools, and services that will meet and exceed their expectations.  Websites and Blogs are no longer a place to “showcase” your trophies and successes!

Bookmark and Share

The Art of Real Estate Blogging

A tag cloud with terms related to Web 2.
Image via Wikipedia

The Art of Real Estate Blogging

Blogging for most people is not something you just jump into and experience immediate success. There is an “Art to Blogging” and like anything else, there is a learning curve, and you only get better by doing.

You’ll start off reading a bunch of How-to-Blogs, then you need to learn the mechanics of Blogging along with the technical aspects and skills.  These are the three most important principles that must be established up front before you create ANY BLOG and for any niche or market.

3 Important “MUST HAVE” Principles before you Begin

  • You must determine your audience
  • It’s important to find your voice
  • Blog with great content and transparency

Once you’ve hurdled these small stumbling blocks, then you have to overcome the three major issues that keep most people in Real Estate from Blogging.  If you can get past these procrastination causing issues, you are well on your way to becoming a “Successful Real Estate Blogger!”

3 Biggest Blogging Enemies and Excuses

  • Finding the “Time” to Blog
  • Coming up with “Content” to Blog about
  • The “Fear” of Blogging and the Unknown

It’s not easy to come up with valuable and useful content for your readers day after day, month after month, year after year.  It’s no easier to find the time of day in this fast paced society we live in.  And the fear we lacked as kids when rolling down the hillside is ever-present in our ego as adults.  So how is it that some Industry Professionals have overcome these obstacles and others have not, or can’t?   More importantly, how do YOU learn the Art of Blogging so you don’t get left behind in the Powerful World of Social Media and WEB 2.0 Marketing and Networking?

6 Tips To Begin Your Successful Blogging Endeavor

  1. Determine your audience by thinking ahead and planning “WHO” you want to reach with your Blog content.  If you have more than one niche, then have more than one blog.  Manage your time effectively.
  2. Finding your “Voice” is nothing more than Blogging with the same voice you talk to people with.  People can read deeper into your 10 pt font than you think.  Be Yourself, be real, it’s your “natural” voice that is the most important tool to use in Blogging.
  3. Great “content” and “transparency” come from your “Heart and Passion”  Blog using both consistently.  Write with emotion and devotion, don’t try to be “A Writer” or an “Author” be yourself and just share.
  4. Finding time to Blog is no different than finding the time to respond to email, or return phone calls. Make it part of your “Daily Plan” to read, write and comment. This will result in learning, sharing, connecting, building relationships, and growing your business.
  5. There is more content to Blog about sitting in your email sent folder than you’ll ever use in a lifetime.  Share your knowledge, experiences, expertise, useful tips and tools, hyper-local content, community events or happenings, and do it with the things you’re passionate about.  Don’t sell!  Everyone wants to buy, but no one wants to be “Sold!”
  6. Overcome the “Fear” of what readers might think.  Don’t compare yourself to others.  The voice in your head that says “I’m not a good writer, or “What will people think of me” has to be eliminated from your thought processes.  People who like and connect with you do it because of who you are, not what you write, or what you do.  Think beyond fear, and focus on the power and results of Blogging.  There’s no better way to reach a larger audience and connect with others, and do it at any less of a financial marketing and networking expense.

The Art of Real Estate Blogging is an “ART” and should be considered “critical” to your business plan.  It should be carefully planned out and then implemented.  It’s like any other tool in your business that is weighed and researched for the “return on investment!”  The ROI from Blogging is the best return you can get for the time and cost invested.  Stop thinking about the who, what, when, why, and how of it all, and begin understanding that the reach, the content, the consistency, and the results from your efforts is really what matters most.

As you begin the journey and start to understand the “Art of Blogging,” only time and experience will convert your childlike crayon type paintings into “Masterpieces” of valuable art.  Keep it simple, keep it real, keep it passionate, and keep it going.  You can’t help improving if you just keep doing.  Now before you click your mouse on the next article, sit back in your chair and contemplate, visualize, then realize that the very next step is ALL up to YOU.  Good luck and Godspeed to you and your success!

Bookmark and Share Twitter FriendFeed Facebook Flickr RSS LinkedIn All Networks