Tag Archives: RE Tech Tips & Tools

Photoshop Basic Navigation

Many agents and REALTORS are now using Photoshop to clean up pictures of properties, neighborhoods, communities etc. Photoshop has many features and tools but can be overwhelming most people. Without a basic understanding of how Photoshop works, and what does what, it’s difficult to find a starting place to begin. This video will give you a “basic” tour and navigation of the menu, the tools, and some of the features offered in Photoshop.


If you like these tools and want to take your photo editing to the next level
, use Photoshop. Since the program is more on the expensive side, we’re also providing readers with an opportunity to get a “Lite” version of a similar application called GIMP for free. It’s like Photoshop, has many of the same features, is just as difficult to learn, but it’s available online absolutely free. Enjoy!

Mixing Radio with Blogging

Blending Radio with Blogs is a fascinating concept. Based on the information in this video, it appears to be headed down an even more useful path then we had imagined in the past. Not only the resources and tools out there are starting to have a real impact on business, but some of the companies using them will impress you.

[youtube=http://www.youtube.com/watch?v=q0iwJPRYfFo]

Mixing Radio with Blogging may be a combination to consider blending if it truly increases your search engine ranking and reaches an extended audience who is more the audible type. BlogTalkRadio is one of the few sites that has created a very successful and reputable platform for small and large business owners.

Communication is the name of the game, and reaching the largest audience possible with your message is the goal. Using a combination of Blogs, Radio, and Video seem to be the most effective trends and tools for captivating an audience and creating an online interest from viewers and listeners all over the world.

32 Tweeter Twitter Tips

Do you use Twitter?If so, how? If not, why? Do you even need to be on Twitter? Since the birth of the site, these are age old questions that have been and will continually be asked regarding the popular micro-blogging social network. Millions are on Twitter, but how many use it effectively?

The following tips may very well helpto save you time, money, and frustration if you’re considering diving into the twitter-sphere as so many other business owners have. The following tips were given to a tweeter when they asked for advice on “How To Use Twitter” with the best tips their twitter friends/followers could offer? This is yet another great way to use twitter.

If that’s not enough, here’s another 140 Twitter Tips:

Do you have a question about Twitter or any other site, application, product or service? Try using Twitter to ask your question, create a discussion, and get fast and valuable information about pretty much anything you want to know? Keep in mind that there are always people willing to share their findings, tips, and solutions with you and the best part is that they’ll do it for free!

Great Summary of Zillow Zestimates

Today, Screenr.com featured an excellent video by a Zillow Staff member, Rachel Rosen who does a superb job at explaining the Zillow Zestimate.  A special shout out and some link love to Rachel over at Zillow.com, and an extra special tid-bit of information for our readers if you really want to know “WHAT YOU NEED TO KNOW” about Zillow’s Zestimates.  See two-minute video below, it’s a MUST VIEW!

http://screenr.com/LXk

Roost Now Provides Data From Zillow

Image representing Roost as depicted in CrunchBase
Image via CrunchBase

Some really exciting changes are happening at Roost

Expanded Data for Your “Real Estate” Tab

“Roost now provides data from Zillow as an improvement to the previous “Active Listing” data.  This set of aggregate charts provides average square foot & dollar amount per listing, median home value, home value distribution, year built, and commute time.  These changes will allow you to be a greater resource for your potential clients and give you expanded market coverage.  (And your visitors will never be prompted to go to another tab or site.)

If you’d like to turn this data source off, visit the “Facebook Tab” area in the Roost Social Media Toolkit and uncheck the “Zillow” option on the “Local Data” page.  This week the “Active Listing” area on your tab will migrate to this fresh and frequently-updated Market Data.

Premium Features
You’ve asked, and we’ve built!  In the coming weeks, you’ll be able to upgrade to Roost Premium and use following features:

  • Multiple Locations:  Provide tab visitors local data for up to six markets
  • Homesearch Module:  Drive tab visitors to the homesearch/IDX solution on your website
  • Unlimited Featured Listings:  Feature, promote, and manage all your listings

This information was provided to the Real Estate community via an email announcement which we felt was important to share with our readers here at RETechWorld.  Though this information is NOT OUR original content, we feel our friends on the Roost Team will appreciate us spreading the word!  A special thanks and “Shout Out” to Roost.com for their efforts and diligence in providing value added tools and information to their fan base.

Creating A Custom Twitter Background

How To Create A Custom Twitter Background

Many Twitter users have a custom background for their personal or business profile page on Twitter.  There are many sites that offer FREE Twitter Backgrounds for your page, but have you considered creating one of your own that is unique and customized?

In this video is the instructions to create a custom background for your Twitter page with an explanation of the differences you’ll need to know about when designing your custom page.

[youtube=http://www.youtube.com/watch?v=k7Sh2AyEcnU]

There are other applications you can use to create and edit images, backgrounds, and graphics etc. If you don’t have Adobe Photoshop, you can try Gimp, which is a free download and very similar to Photoshop.

For online options, try Picnik.com or Bannerfans.com. One of our personal favorites and very inexpensive applications is Paint Shop Pro.

Related articles:

The Embedr – A Multiple RE Video Player

The Embedr – A Multiple Video Player

Embedr.com is a fantastic tool for allowing Youtube users to place multiple (up to 50) videos into a single player.  Search by topic or use individual video URL’s to compile and provide a unique and powerful video experience for your readers, subscribers, and viewers.  The Embedr is Free to use and only requires that you spend a few moments of time creating a video play-list or view-list that will benefit your target audiences.

Here’s an Embedr player featuring the Top 50 Most Viewed Videos on Youtube.

Imagine creating a relocation player, a Virtual Community tour and Listing compilation, maybe even interviews and updates about your hyper-local areas and neighborhoods.  Using a tool like this makes watching videos convenient, easy, and fun.  The best part is that you can setup multiple videos and use multiple players to share a variety of topics and useful information.

Lights, Camera, Flickr & Action – Google Maps

Real Estate, Your Camera, Flickr, & Google Maps – The World as One Big Photo!

We all new that one day the real world and technology would find a way to somehow join and unite together to bring more value and fun to the Internet user experience.  The world is all considered Real Estate whether being bought or sold, it’s still “Real Estate!”  Google Maps has done something incredible using photos taken from all over the world by people just like you.

You and your camera provide the great shots, flickr hosts’ them, and Google Maps combines them all together to allow anyone to view nearly the entire world via photo images.  It won’t be long before every crack and corner of the globe is photographed and viewable from any computer screen or cell phone.  You can even view an individuals entire photo library with Google Maps new feature.

 
So what are you waiting for, get out there with your camera,
shoot em up wherever you travel, load em up to Picasa or Flickr, and see your photos appearing in Google Maps and share with the world.  It’s Real Estate Exposed in a whole new way!

How To Improve Video and Images – Get SEO

How To Improve your Video and Images for Higher Ranking in the search engines.

Matt Cutts from Google explains a few ways you can accomplish this. He shares some great ideas on using and adding meta-data and user generated content.  The idea of using captioning in Video is brilliant!  You provide the transcripts and youtube will auto-align the text.

Matt also shares some great ideas on how to use flickr, he gives some great examples and says “it’s almost like crowd sourcing!”  Flickr has great SEO but you need to understand how to use tags, descriptions and some of the tips in this video will help you understand how and why.

Google for The Real Estate Professional

Google for The Real Estate Professional

Who’s looking for a home on the Internet? Who’s using search engines to find out information about an area or to relocate?  Who researches the web to find a lender, inspector, home warranty or title company?  The consumer is, which might be your next potential client.  What is the #1 most used search engine in the world?  Google.com followed by the #2 Youtube. So instead of farming the traditional old school way, you might want to start farming where the shoppers are going, and use the tools that the “Store” provides for you.

Google for the Real Estate Professional provides a variety of services to help your content on the web get exposed to the “searching” individuals that are on their Google.com site everyday. You should be taking full advantage of things like Google Maps, Adwords, Youtube.  You should look into improving operations using tools like Google Apps, Google EarthAnalytics, and Sketch-up.

The majority of home buyers use the Internet to research properties. See what Google has to offer you in reaching and connecting with that majority.  The services are FREE, easy to use, and overlooked by many Real Estate Professionals in the Industry today.