Tag Archives: Real Estate Marketing

Seller Marketplace

Real Estate Marketing Secrets

Here are some GREAT Real Estate Marketing Secrets and Tips from TOP Pro’s and Experts.

REMS
If you could line up some of the greatest marketing minds in Real Estate and ask them to give you just ONE single tip that has made them successful and that they’d be willing to share with you, what would you be willing to do or pay for that information? Really? What if someone did that for you and then provided it for free? As it turns out, I stumbled across the deck below being shared by Seth Price where he did just that?!

“For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It’s still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn’t really moved far afield from the yard sign and “I’m a #1 agent” photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can’t teach an old dog new tricks was not living in the Google era.” Read More

He captured some great tips and strategy secrets from some of the greatest real estate marketing minds in today’s business and compiled the “secrets” into the deck I’m sharing below. Take a good look at what these experienced and respected folks who live and work across the country that also live and breathe in the real estate space, and see what they have to say.

I guaranty you’ll come away with some great tips for your 2015 business success.

 

Photoshop Basic Navigation

Many agents and REALTORS are now using Photoshop to clean up pictures of properties, neighborhoods, communities etc. Photoshop has many features and tools but can be overwhelming most people. Without a basic understanding of how Photoshop works, and what does what, it’s difficult to find a starting place to begin. This video will give you a “basic” tour and navigation of the menu, the tools, and some of the features offered in Photoshop.


If you like these tools and want to take your photo editing to the next level
, use Photoshop. Since the program is more on the expensive side, we’re also providing readers with an opportunity to get a “Lite” version of a similar application called GIMP for free. It’s like Photoshop, has many of the same features, is just as difficult to learn, but it’s available online absolutely free. Enjoy!

The Embedr – A Multiple RE Video Player

The Embedr – A Multiple Video Player

Embedr.com is a fantastic tool for allowing Youtube users to place multiple (up to 50) videos into a single player.  Search by topic or use individual video URL’s to compile and provide a unique and powerful video experience for your readers, subscribers, and viewers.  The Embedr is Free to use and only requires that you spend a few moments of time creating a video play-list or view-list that will benefit your target audiences.

Here’s an Embedr player featuring the Top 50 Most Viewed Videos on Youtube.

Imagine creating a relocation player, a Virtual Community tour and Listing compilation, maybe even interviews and updates about your hyper-local areas and neighborhoods.  Using a tool like this makes watching videos convenient, easy, and fun.  The best part is that you can setup multiple videos and use multiple players to share a variety of topics and useful information.

How To Improve Video and Images – Get SEO

How To Improve your Video and Images for Higher Ranking in the search engines.

Matt Cutts from Google explains a few ways you can accomplish this. He shares some great ideas on using and adding meta-data and user generated content.  The idea of using captioning in Video is brilliant!  You provide the transcripts and youtube will auto-align the text.

Matt also shares some great ideas on how to use flickr, he gives some great examples and says “it’s almost like crowd sourcing!”  Flickr has great SEO but you need to understand how to use tags, descriptions and some of the tips in this video will help you understand how and why.

Google for The Real Estate Professional

Google for The Real Estate Professional

Who’s looking for a home on the Internet? Who’s using search engines to find out information about an area or to relocate?  Who researches the web to find a lender, inspector, home warranty or title company?  The consumer is, which might be your next potential client.  What is the #1 most used search engine in the world?  Google.com followed by the #2 Youtube. So instead of farming the traditional old school way, you might want to start farming where the shoppers are going, and use the tools that the “Store” provides for you.

Google for the Real Estate Professional provides a variety of services to help your content on the web get exposed to the “searching” individuals that are on their Google.com site everyday. You should be taking full advantage of things like Google Maps, Adwords, Youtube.  You should look into improving operations using tools like Google Apps, Google EarthAnalytics, and Sketch-up.

The majority of home buyers use the Internet to research properties. See what Google has to offer you in reaching and connecting with that majority.  The services are FREE, easy to use, and overlooked by many Real Estate Professionals in the Industry today.

Top FREE Sites and Tools for Your Business

These are all Free On-Line Sites, Tools, and Services you can use for your Business. They will save you time, increase your efficiency, and help you grow and promote your business. Many of the tools and applications we have been using in the past,  paying a fortune to purchase and learn, are now available on the Internet.  They’re easier to use, and they’re FREE. Watch this video if you’re looking for some really great tools to implement into your business!

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The Real Power of Youtube Marketing Exposed

The Real Power of Youtube Marketing – Real Estate Video on Youtube?

The POWER and Reality of  Real Estate Marketing using Video on Youtube may very well be Realized after you watch this video.  Youtube is the second largest “most searched” website in the world following Google.com.  TurnHere and ReelSEO created this short video on location at  SES in San Jose, CA. and explain in detail why you MUST be marketing on Youtube NOW!

“Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day” talks at the SES San Jose 2009 conference about the power of YouTube Marketing. Greg talks about why internet marketing professionals and search marketers would be remiss to not leverage the power of YouTube.”

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“YouTube is quickly becoming a valuable direct-response marketing solution to on-line business.” You should definitely be seriously considering any and every possible option to be using Youtube as a marketing platform and tool for your Real Estate Business.  Those who don’t, won’t, or can’t understand and see the value, will simply miss out on one of the greatest opportunities of this time and era.  Period!

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MLS Cloud – Network of Public MLS Sites

MLS Cloud – Is a HUGE Network of Public MLS Sites

Nearly every Real Estate Agent in the Country is part of a local Multiple Listing Service (MLS) and in many cases, a member of multiple MLS systems for their geographic areas in which they are licensed to sell Real Estate.

Over 80% of Consumers are investigating and searching for homes on-line, and are likely to end up on an MLS site either via a search engine Keyword search, or by an option or link provided to them from a website or Blog article.

From the beginning of the search, to the end of the purchase and beyond, consumers just like you and me are constantly and continuously searching the web for items and information of value. MLSCloud brings both “items” and “information” of value.

MLSCloud has taken many of these MLS sites and combined them in a single site that hopes to Connect Consumers and REALTORS®.  There are currently over 611,745 Agents in the Cloud, and it’s growing everyday.  Agents use an animated Badge to promote their site.


If you’re in the Real Estate business or Industry and part of an MLS or have an association, be sure to check out MLSCloud to confirm that YOUR MLS is a part of this fast growing resource that is readily available to the buying and selling consumer.

There’s a likely chance that at some point during the online home search process, that Buyers and Sellers will come across MLSCloud.  It’s good to have eggs in multiple baskets especially for consumers on the “Year Round Easter Egg Hunt!”

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NAR 2009 EXPO – Top Real Estate Technology

NAR 2009 EXPO – Top Real Estate Technology

The National Association of REALTORS 2009 Convention, is always a great place to learn about the newest, latest and greatest products, tools, and services that are being used or newly introduced to the Real Estate Industry. One of our favorite pastimes is to venture the isles of the NAR Exposition Hall to revisit returning vendors, and to discover and explore the NEW vendors and their products.  These are the people, companies, and products that are changing the world of Real Estate and how business gets done today, and in the future.

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The Real Estate Industry is changing, the market is changing, and the process for buying and selling homes in America is changing.  The question to be answered by ALL Real Estate Industry professionals is “Are You Changing with it?”  As new Real Estate Technology is introduced to the consumers who spend a great deal of time online researching many different aspects of the local Real Estate Markets, be sure you are providing them the products, tools, and services that will meet and exceed their expectations.  Websites and Blogs are no longer a place to “showcase” your trophies and successes!

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Real Estate Video – On The Rise

WellcomeMat announced today, and confirmed that Real estate Video is on the Rise.  Are consumers more inclined to be interested in text, photos, or video?  If you were to consider purchasing a home out of the area, property characteristics would obviously be important to you.  Photos are undoubtedly the number one item that draw your interests, but video is what takes a piece of Real Estate and and brings it life.  Video is the closest thing to reality and being there.

“Is video the new photo in real estate marketing? Not yet, but the use of video by real estate professionals and companies is up 95% in the first half of 2009 relative to the same time period in 2008 indicating a clear path to a tipping point.”   (according to WellcomeMat)

Video Graph

As video hosting sites like Youtube.com and others continue to grow, the demand for video in Real Estate will be inevitable. As consumers begin their search to discover potential Real Estate Investments across the Country, many will not invest their time in reading “Text Only” or “Template” style listing cards.  Investors and Home Buyers want photos (lot’s of them) and now video, period. Whether you decide to have a professionally created and designed video, or you just shoot it yourself, the important thing to consider is making Real Estate Inventory as “Visual” and “Real” as possible for potential buyers.  Download and view Report.

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