Tag Archives: Real Estate

Youtube and Your Real Estate Videos

Many of us use Youtube to host a variety of Real Estate and personal videos. I noticed that when videos are done playing, in most cases, other videos will pop up on the screen that have a similar topic or title.  Does this hurt or help you?  I guess this depends on how you “see” it, no pun intended.  Having a video on your site or post can certainly help to create a more captive audience, but those next videos that pop up may be having a subtle and adverse affect.

Yesterday, I was watching a Real Estate Video that was really interesting. I watched all 3 minutes of it.  Then, when their video was finished, up came another agents video that had nearly the same title?!?   The second video was a bit more produced, had better sound quality, was clearly a higher quality camera, and seemed to have a better videographer.  Plus, the video was only 1:20 minutes long.  At the end of the “competitors” video was a phone number and annotation that included a call to action.  Hmm…

So how do you prevent your competition and others from coming up on “Your” Youtube videos? Hopefully this tip will help prevent this from ever happening to you…ever again.  When using Youtube Videos on your Blog posts or sites, you might want to take these next steps and precautions before pasting that object embed code.  I’ll use these screen shots below as examples in hopes this makes more sense.

You want this: Not This:

When you get or use ANY video from Youtube, there are some options available you may not be aware of.  This will come in very handy if you’re uploading your own or using any videos from youtube.   When you create or find the video you wish to link or embed into your site, you’ll see these options available located on the right side of the video.

Top Line is the URL used to provide a link to the video

Bottom Line is the embed code used to embed on your site

There is a tiny graphic just to the right of the embed code (a settings gear) that little blue thingy that probably 90 percent of people never see.  Click On it!  This allows you to customize and make changes to the video and player.

This is the culprit right here.

If you leave that box checked, you’ll have no control over what shows up after your video plays.  If you leave it checked, you’re taking a chance on having some videos pop up that might not “Best represent” you, your Blog or the site it’s being seen on.

This is happening with and to millions of videos, and they call it viral.  Can you see why now?

Once you get this out of the way, you can also customize your Video by changing the size and adding a custom border.  Just click on that “settings” graphic and it’s all there.  I suggest the 445×365 or 500×405 for ActiveRain Blogs.  Only copy the embed code for your video “AFTER” you have completed these steps, that is unless of course you don’t mind what videos come up after yours.

The video below is my 13 second claim to fame. It’s short, raw, and took me the least amount of time and effort to create other than getting to the place where I shot it.  Because it is titled “The Glory Hole” or “The Black Hole” you can imagine some of the other videos that would pop up in the viewer after mine. :-O  I sure didn’t want Mom to see some of those other videos that were supposedly related.  Yikes!  We won’t go there today.  This little video has had over half a million views with nearly 1000 comments.  Question is, where did they go and what did they see after mine…or YOURS?

 

 

This is what might happen to some of your “Rain Making Efforts” if you’re not real careful out there….

Who Cares About Your Local Real Estate Market

Nobody cares about your local Real estate market like you do! Lets also not forget about the others who own, rent, buy, sell, borrow, work, play, eat, sleep, and are considering living there too?  When a home becomes available for sale on your street in YourCity, YS. aren’t you often more interested in the sales price than you are actually buying your neighbors house? Maybe, maybe not?

Providing local real estate information in your area is a great addition to the variety of content your blog or website should deliver.  According to the views below, there’s many that like viewing market reports.

Making Real Estate Market information available to your hyper-local readers and visitors is very valuable.

Have you considered using some of these market-share stats, graphs and reports on your newsletters, email campaigns, and blog posts etc?  Here’s some great information and tools you can use to add to your content that may generate you more traffic, local consumer interest, and hopefully some additional business as the local expert.

Here’s just a few links using San Francisco as an example: It’s all free for you to use.

Here’s an example of a market graph you can embed into your site that updates on its own.

US Median Sale Price vs Areas of Your Choice

 

Check out some of the graphs, charts, data, and information you can easily find and use to provide additional value to your site and visitors.  Most are download-able and easy to share via your favorite social media sites too.  There are also many different widgets and webtools available that will make it easy to get and give “live” real-time information and updates you can publish on your site or blog. The SFBayAreaBlog is an example I setup you can demo.

Just wanted to share this with you in case you’re in search of more clients in 2011. Enjoy~


Photo Credit – Courtesy of wmchu

 

Top 12 Health Tips for Busy On-The-Go Real Estate Professionals

Who can’t use some healthy tips in any Industry?  These are a few tips I picked up from our very own Lauren Bernstein here at ActiveRain that I hope to put into practice myself.  If I can do it, so can you, and so can anybody.  Live long and prosper, but to do that, there are some secrets and tips…. and here’s just a few.

Watch for more great tips and advice coming from Lauren, she’s a great resource and a health…  I mean wealth of information in this regard. Thanks Lauren, now I’m off to get some healthy lunch and snacks!  🙂

Via Lauren Bernstein (ActiveRain):

For five years I worked in outside sales and spent half the month on the road.  A typical month included 1,500 miles behind the wheel and 5,000 miles in the air. Even though I was excelling in my field, I was constantly tired, sometimes moody and always craving sugar (I became wildly addicted to homemade yogurt covered pretzels and “energy” bars). I fell out of balance and I knew that something had to change.
It is easy to neglect our own health and well being with life’s many distractions: work, family, friends, balancing schedules and numerous commitments. Staying healthy can be challenging. Through real experience, I learned that small steps really do make a difference. I committed to one of the suggestions below and within a day or two noticed a change: I felt a bit more energized and “balanced.” To strive for improved health and balance, I encourage small life changes using the guidelines below. 
dog balancing cup
energy
Top 12 quick health tips to find and maintain balance for busy on-the-go real estate professionals:
  • focus on yourself – take time for yourself: take a bath, walk your dog, read a book, take a yoga class, listen to music, take a drive, go for a run, sing in the shower, get a massage, walk through the park. Take the thing that you enjoy and indulge! You deserve it!
  • exercise – it gets our blood flowing and re-energizes us. Even if you only have five minutes per day, use it! Take a brisk walk around the block, run up and down the stairs, do sit ups, push ups or jumping jacks, dance, jump rope…just move!
  • drink water – hydration is so important for our cells and our skin and is critical for proper body and brain functioning. We need to stay hydrated – if you need to take baby steps, try increasing your water intake slowly. Drink one glass before each meal. You’ll feel amazing in no time!
  • eat good food – we all know that whole foods are best for us. Try to avoid processed foods (anything packaged), sodas, refined sugar and pastries. Avoid hydrogenated oils and trans fats like the plague.
  • sleep – if you’re short on time and the choices are sleeping, eating or exercising, sleep! Sleep helps restore your cells and even boosts your metabolism. Sleep helps increase your focus and response time and can help prevent aging.  It also lowers the risk for high blood pressure, heart disease and other medical conditions.  Get your zzzs! 
  • breathe – deep breathing is a great way to regulate your stress levels and reset your body and mind connection. One of my favorite techniques is Dr. Andrew Weil’s 4-7-8 Breathing Exercise. I use this often – on planes (taking off isn’t my favorite) or when I’m feeling overwhelmed. It works!
  • manage your time – find tools that help you save time and be more efficient: real estate technology tools like CRMs, electronic document management and virtual assistants. Delegate your tasks and save time!
  • take naps – studies show that an afternoon power nap of 10-20 minutes can help boost energy, mood and mental performance and is great for stress management. Find a bed or couch and embrace your own personal siesta.
  • get a massage – massage is great for blood flow and circulation, promoting energy movement, and reseting your alignment. There are fancy spas which can be pricey or you can choose a more affordable option like Massage Envy or a local massage school. Try to schedule one massage per month. It is well worth it!
  • smile – smiling really is the best medicine. The next time you aren’t feeling great, smile. It is hard to feel bad when you are smiling. Smiles are a great way to connect with others and brighten a stranger’s day. 
  • BYOF – Bring your own food – when traveling, plan ahead and bring your own food. If you’re in the car all day, pack a lunch and healthy snacks like raw nuts, carrot sticks, sugar snap peas, apples, bananas, etc. When hunger strikes, you’ll be prepared with healthy options. 
  • cook – a home cooked meal tastes better and is healthier for your body and soul! The time, pride and care you put into cooking comes out in the food. Cook with others or for others and make it a special event.
apple and water
I challenge you to choose one tip and try it today. Try it on your own or better yet, find a buddy and do it together. Stick to it, share it, even blog about it. Then add one more tip when you’re ready. To be healthy and stay healthy we must exert a little effort, but it is well worth it. The benefits are priceless.
Images courtesy of SuperFantastic and Brunna Peretti Loureiro

32 Tweeter Twitter Tips

Do you use Twitter?If so, how? If not, why? Do you even need to be on Twitter? Since the birth of the site, these are age old questions that have been and will continually be asked regarding the popular micro-blogging social network. Millions are on Twitter, but how many use it effectively?

The following tips may very well helpto save you time, money, and frustration if you’re considering diving into the twitter-sphere as so many other business owners have. The following tips were given to a tweeter when they asked for advice on “How To Use Twitter” with the best tips their twitter friends/followers could offer? This is yet another great way to use twitter.

If that’s not enough, here’s another 140 Twitter Tips:

Do you have a question about Twitter or any other site, application, product or service? Try using Twitter to ask your question, create a discussion, and get fast and valuable information about pretty much anything you want to know? Keep in mind that there are always people willing to share their findings, tips, and solutions with you and the best part is that they’ll do it for free!

Great Summary of Zillow Zestimates

Today, Screenr.com featured an excellent video by a Zillow Staff member, Rachel Rosen who does a superb job at explaining the Zillow Zestimate.  A special shout out and some link love to Rachel over at Zillow.com, and an extra special tid-bit of information for our readers if you really want to know “WHAT YOU NEED TO KNOW” about Zillow’s Zestimates.  See two-minute video below, it’s a MUST VIEW!

http://screenr.com/LXk

Gen “Y” Impact on Real Estate and Technology

Gen “Y” Impact on Real Estate and Technology

Jason Ryan Dorsey “The Gen Y Guy” shares his research, views, and experience with CEO of CKJ International on BestAgentTV.com.  This is a longer video than we would normally post here but felt our viewers and subscribers will find great value in the information Jason imparts.

The Gen “Y” years, according to Jason, make up the generation of people born between 1977 and 1995 which makes up the largest and most powerful and influential generations of our time.   “This will be a painful challenge for individuals and companies who choose not to adjust” quoted from Jason.

There is a completely new way that expectations are met, and a “NEW” way business gets done!  Watch and learn, most of you will be able to relate.

The OfficePOD for Telecommuters

Do you work out of your home? Are you distracted by your surroundings and finding it hard to “get the job done?”  Freshome has a great solution if your home office isn’t all it’s cracked up to be.  It’s the OfficePod.  Obviously someone who has experienced having to deal with separating the workplace from homefront knows first hand what it’s like and has designed the ultimate office.

“The OfficePOD provides the user with an efficient use of space with innovative storage and desktop solutions. High quality materials have been carefully chosen for their combination of visual, physical and environmental characteristics. Power is provided via a discrete and protected connection to the house or garage; IT and phone connectivity is generally wireless but can be similarly cabled. The POD is provided with a secure locking system of the highest quality.”

If you want to know how much your “New Office” is going to cost and add to your business overhead, you’ll be quite surprised to find out that you can pick up one of these prefab suites for a few pounds, but unfortunately, you’ll have to go to London to pick it out and have it sent back home.  Watch for the copycat model and knock-off coming to the US soon… no doubt.

3D Virtual Real Estate Company

3D Virtual Real Estate Company – Realty and Reality

It’s a new day in the world of Real Estate and the uses of Technology. Discussions and the topic of a 3D Virtual Real Estate Office were only that in that past, just discussions!  Not anymore.  eXp Realty allowed us an exclusive “virtual tour” yesterday of their 100% Virtual Real Estate Brokerage.  While the concept may be new to many Brokers and managers in the Industry, it’s nothing new for the team and developers over at eXp.

Is this truly what the Real Estate Brokerage and Company’s will look like in the future? Here’s what this one looks like in a Virtual 3D environment today, and it’s fully functional and 100% operational!

[youtube=http://www.youtube.com/watch?v=sQZGlcPA1tQ]

A Virtual Real Estate Office brings an entirely different value to today’s “Tech Savvy” Real Estate Agent and Broker. The possibilities and benefits of this concept are limitless.  The cost of a brick and mortar office, the overhead, the management of staff and meetings, training, and collaboration can be daunting and expensive.  The time spent traveling with traffic, gas prices, daily interruptions, all while living in a world that is trying to go green may have just found a solution! 

This may very well be considered the new WEB 3.0, at least for the Real Estate Industry.

MLS Cloud – Network of Public MLS Sites

MLS Cloud – Is a HUGE Network of Public MLS Sites

Nearly every Real Estate Agent in the Country is part of a local Multiple Listing Service (MLS) and in many cases, a member of multiple MLS systems for their geographic areas in which they are licensed to sell Real Estate.

Over 80% of Consumers are investigating and searching for homes on-line, and are likely to end up on an MLS site either via a search engine Keyword search, or by an option or link provided to them from a website or Blog article.

From the beginning of the search, to the end of the purchase and beyond, consumers just like you and me are constantly and continuously searching the web for items and information of value. MLSCloud brings both “items” and “information” of value.

MLSCloud has taken many of these MLS sites and combined them in a single site that hopes to Connect Consumers and REALTORS®.  There are currently over 611,745 Agents in the Cloud, and it’s growing everyday.  Agents use an animated Badge to promote their site.


If you’re in the Real Estate business or Industry and part of an MLS or have an association, be sure to check out MLSCloud to confirm that YOUR MLS is a part of this fast growing resource that is readily available to the buying and selling consumer.

There’s a likely chance that at some point during the online home search process, that Buyers and Sellers will come across MLSCloud.  It’s good to have eggs in multiple baskets especially for consumers on the “Year Round Easter Egg Hunt!”

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Get The Most from “AllTop” Internet Resources

Getting The Most Out of “ALLTOP” Internet Resources

There are millions of articles being published weekly on the web. Your search for relevant content that will be useful to your business and social media efforts will take longer and be more time consuming as the internet resources continue to grow. How do you get the most out of the web in the least amount of time and with minimal effort?  What tools do you have in place to help you maximize and manage the mass amounts of content that are flooding the web each day?  You don’t want to miss anything right?

AllTop is a fantastic site and resource to scan and review on a regular basis that allows you to find topics of relevant information, and then create your own page to keep on top of those desired topics, categories, and sites that provide you exactly what you want and are looking for on a daily or weekly basis. Some of the greatest resources of information can be found here.

See what some of the best content providers on the WEB are bookmarking and reading on their Alltop page.  If you are reading content that is powerful and priceless to you, then just imagine the value of the content that is being read by that resource.  It’s like having access to your hero’s HERO! It doesn’t get any better than this folks.

Here are some other areas you might want to explore if you’re interested in keeping up with this fast paced, Business and Technology world we live in today.

Alltop will be one of the best resources you will ever find on the web and will help you get the most out of the Internet resources that are available.  You’ll have up to the minute fresh new content that will help you in just about any area of education or desired growth.

If you are looking to enhance your knowledge or refine your skills, then you’ll need to find a way to “Get the most out of the Internet Resources” available, and ALLTOP is one of the “BEST” resources that will help you accomplish this goal.

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