Tag Archives: Social Media

20 Social Media Marketing Tips

Social Media Marketing is much more than just adding your profile to LinkedIn and joining Facebook and Twitter. There’s a new breed of consumer out there looking to simplify their connections with others online.

The Internet is an opportunity to create communication, get answers, find facts and data, research people, places, and things, get instants results and knowledge, post and share content etc. and do it all for free.

Here’s a few important things I’ve learned about SMM over the years:

  1. You can’t ever win if you don’t ever play.
  2. Content isn’t really king, it’s “context” that is king.
  3. Don’t plagiarize content from other sources.
  4. It’s not all about You, and it’s ALL about YOU.
  5. Everyone wants to buy, no one wants to be sold.
  6. Keeping it local, social, and mobile is powerful.
  7. SMM is all about people, places, and things.
  8. Don’t criticize, condemn, or complain.
  9. Win friends and influence people with words and actions.
  10. Interact with honest and sincere appreciation.
  11. Arouse in others an eager desire to want to participate.
  12. Focus on customer experience more than customer service.
  13. Set a specific amount of time aside to do social media mktg.
  14. Understand each site and its culture before creating a strategy.
  15. Resist the temptation to engage in negative commentary.
  16. Make a presence in popular arenas and articles by commenting.
  17. Use social media to “connect” with contacts, not to sell.
  18. Maximize your ROI by tapping into others’ SOI and friends.
  19. Engage online to create opportunity and appointments offline.
  20. Focus on earning & establishing “like” “trust” and “satisfaction”

Making people sincerely feel important is a Social Media Marketing Golden Rule.  Demonstrate honest transparency one hundred percent of the time and your efforts will be successful and greatly rewarded.

We are only in the beginning stages of this global SMM phenomenon and while Facebook continues growing with over 1,000,000,000 user profiles, there’s still much to be had and learned about using Social Media.

The Future is Social, Mobile and Local


The future success of global business is definitely Social, Mobile, and Hyper-local period.  Successful businesses and entrepreneurs are looking to the Internet and all its resources to remain on top of the social media marketing and advertizing game.  Sites like Twitter, Facebook, Youtube and LinkedIn have long-term staying power and the ability to Socially connect the entire globe with a single Internet connection.


Paypal, Amazon, eBay, Craigslist and many others have made the purchasing process seamless.  Connecting consumers with retailers and local bricks and mortar store fronts is now done via Websites and Blogs.  Now we’re seeing the non-bricks and mortar warehouses popping up all over the Web and providing even more products and services than can be found in your local strip malls.  Purchases are being made online and many hyper-local sites are winning.


A challenging economy inter-twined with innovation and technology has made it easier for consumer’s to make purchases, family and friends to stay connected, marketing and advertizing to the masses easy, and all via a simple mobile device or smart-phone.  The communication barrier is no longer limited, the most cost effective portal is the mobile device, and the surplus of tools, apps, and online services are available in overwhelming abundance.


Both consumers and businesses are looking for more efficient and better economical ways to survive, live, save, and make money doing it.  The two sides are now meeting in the middle know as Cyber-Space, the Web, the Internet, The Super-Highway, THE CLOUD!  The dot.com may have bombed back in the 90’s but the comeback in 2012 is attention worthy and it’s absolutely here to stay.  Social is permanent, local is powerful, and mobile is BIG MONEY!


Customer service is out the door while “Consumer Experience” dominates Internet content.  Sites like Yelp, Expedia, Google, Zillow and others allow consumers to share their IRL (In Real Life)  experiences with others impacting the consumers choices and buying/selling decisions.  A few ratings and reviews can now make or break a restaurant, a business, an app, or an individual.  Public opinions shared online matter and make a huge difference.


2012 is going to be an incredible year of growth and prosperity for many online providers and sites while at the same time you’ll witness the demise of those companies who resist and fight the Social, Mobile, Local movement.  It’s not a matter of if it will work, it’s more a matter of when will you be on board and what direction will you take?   What decisions and changes do you need to make to exist or survive this “New Online World Order?”

“I know I’m not the only one with my head in the cloud here, question is.. where are you in the cloud today?”

Make no mistake about it…The Future IS Social, Mobile and Local.

Twylah for Twitter Branded Pages

Twylah offers and creates Twitter Business and Personal Brand Pages.

Twylah consolidates and sorts out your tweets into an easy to read and understand page that will engage and keep your readers and followers longer.  The formatted page is cleaner and neater than trying to follow a twitter stream on your profile page or on some 3rd party site.  Twylah takes and converts the variety and multitude of your Tweets and places them in what looks more like trending topics on a single branded page.

Get your own custom brand page for all your activities and tweets on Twitter.

Want to know more about those you follow or are considering following?

Simply take your name out of the URL and enter any other Twitter Profile user name to see an overview of their activities and content on Twitter. This can be extremely helpful when considering ways to filter twitter noise from those you follow on the micro blogging network.

Your Personal Twylah Page:

  • provides you with full clarity into what you’re actually tweeting
  • engages your audience more deeply through topical organization and navigability (this is especially true for non-Twitter users)
  • gives your tweets a second life — they now support an overall content strategy and each page is SEO friendly
  • allows you to own your traffic and content
  • allows you to monetize your traffic and content via ads, email opt-ins, or any other way you monetize “in real life”

Robert Scroble interviews the CEO and Founder Eric Kim of Twylah who shares some of the key features and benefits of the site and the many Company Brands and celebrities now using this new tool.  The beta site is currently by invitation only which you can request here.

“Celebrities and brands take control of Twitter accounts with @Twylah. http://t.co/D1c7lMG VIDEO LOOK, social media gurus PAY ATTENTION!” Robert Scoble @scobleizer

“Super-easy to use and a much better storefront for your Twitter brand than the somewhat wonky Twitter stream.” As seen in CNN @cnn 

“Twylah is a great way for websites, products, venues, and even individuals to create one page, which sums up what they’re about.”The Next Web @thenextweb