Tag Archives: Update

Zillow Year-End Update and Report – A Record-Breaking 2010

I’m reporting this “LIVE” from our office in Seattle, WA today where it’s a GREAT day, the skies are crystal clear, the air is brisk and fresh, and the following updates and news is just too “HOT” not to share.

Here’s the latest update and report for those of you who have been asking me “How’s things going over at Zillow?”  I’m really excited to share that I just found out our company had a Record-Breaking 2010!  Wow, I just finished celebrating the New Year with friends and family and now it looks like I’ll have to go out and celebrate some more tonight.  Anybody out and about in the Seattle, WA area this evening?  hehe~

Our website and mobile usage hit an all-time peak in December and Zillow traffic surpassed 13 Million Unique Users Per Month.  This is very exciting news.

SEATTLE, Jan. 3 – Real estate information company Zillow Inc. wrapped up 2010 with a record-breaking traffic month, which capped a year of significant business announcements and usage milestones.  Zillow logged more than 13 million unique users* in the traditionally slow real estate month of December, the most in any month since the company’s launch in 2006.

That represents year-over-year traffic growth of 77 percent.

Additionally, Zillow is now running the largest online real estate ad network in the country**, thanks to a partnership with Yahoo! Real Estate, which was announced in July.  Zillow sells real estate advertising for both sites and, beginning in the first quarter of 2011, will power all for-sale listings on Yahoo! Real Estate.  Zillow Inc.’s individual business units, Zillow.com®, Zillow Mobile and Zillow Mortgage Marketplace, all logged important milestones.

Additional milestones for 2010 include:

•    Zillow Mobile launched apps on Android and iPad in early 2010, in addition to continuing to operate the number-one real estate app on the iPhone. Consumers now look at homes 20,000 times per hour while using Zillow Mobile. The Zillow apps are the most popular real estate apps on iPhone, iPad and Android.

•    Zillow Inc. became profitable in 2010.

•    Former COO Spencer Rascoff was promoted to CEO of Zillow Inc. in September. He replaced Zillow co-founder Rich Barton, who remains with Zillow as executive chairman.

•    There are nearly 100 million homes in Zillow’s database of all homes; 4 million are for sale and more than 170,000 are for rent.

•    Zillow in September announced a partnership with Apartments.com, which brought Apartments.com’s national database of rental listings to Zillow.com and Zillow Mobile.

•    Zillow Mortgage Marketplace became Zillow Inc.’s fastest-growing business, receiving nearly 300,000 consumer loan requests per month.

•    Data from Zillow’s real estate economics arm, including the Zillow Home Value Index, was widely used by academic and government institutions during 2010. Zillow data appeared in reports by the Congressional Oversight Panel, several branches of the Federal Reserve and numerous academic institutions.

“The past year has been a monumental one for Zillow,” said Zillow CEO Spencer Rascoff. “We accomplished many of our goals.  Zillow is profitable and, thanks to innovations and partnerships like the one we have with Yahoo! Real Estate, we’re an even greater resource for consumers and real estate professionals alike. We’re looking forward to celebrating our fifth anniversary in 2011 with anticipation and high hopes for the year to come.”

Now I’d love to be able to say that all this success is because I joined the Zillow team, but we all know that would be a big fib. However,  I do look forward to 2011 being a prosperous year for us all.  I’m confident that my contributions, as small as they may be will have a significant and measurable impact on next years 2011 report and year-end update.

How’s things going over at Zillow?” I’d have to say fabulous, these are very exciting times! 🙂

What is Zillow? For those of you who may not know:

Zillow Inc. is a real estate information company with a marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages. Launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, a directory of real estate and lending professionals, Zillow Advice, Zillow Mobile apps and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate websites, with more than 13 million unique visitors per month, Zillow’s goal is to help people become smarter about homes and real estate in every stage of their lives — home buying, selling, renting, remodeling and financing.  The company is headquartered in Seattle.

* Unique users to Zillow are measured by Omniture, December 2010.
** The Zillow/Yahoo! Real Estate Network was the most-visited real estate entity (including both networks and individual websites) as measured by comScore Media Metrix Key Measures – Ranked Category, November 2010.

Top 10 Cool Tools to Share

When I joined Zillow about 6-7 weeks ago, many friends and associates here asked me to keep them posted about my new position over at Zillow.  So far, it’s been an incredible blast and the time has simply flown by.  I’m really enjoying the privilege of getting to be in both places, Zillow and here on ActiveRain.  So what’s been going on and what have I been doing?

In my recent adventures and explorations of Zillow.com, I’ve come across some really cool tools (10 to be exact) that some of you may not even know exist.  I didn’t.  I’m sure I’m missing quite a few others, but I wanted to at least update you and mention these.  In my sincere and honest opinion, these are some of the most exciting and easy to use, and will deliver the most value.

Here you go, take a moment to look into these, I think you’ll find them to be really cool tools.

1. Zestimates

What is a Zestimate? I remember when the Zestimate was launched many years ago. Since then, many questions have been asked. Is a Zestimate an appraisal? My Zestimate is too low or too high, what gives?  How does Zillow come up with a Zestimate?  How accurate is the Zestimate overall? Here’s the answer to all these questions and more.  Once you view and understand the Zestimate and how to use and discuss it with your clients and prospects, you’ll see why I added it here.

2. Zillow Advice and Discussions

Whether you get or give “Pro-to-Pro” advice or local “Consumer Direct” advice, Zillow advice is one of the best places you can spend some time on the site. Got a question? How about contributing to a discussion or starting a discussion of your own?  All Zillow asks is that you follow the Good Neighbor Policy when engaging with other real estate professionals and consumers.

3. Real Estate and Mortgage Widgets

This is one of the more exciting tools since I’m a real widget and gadget kinda guy.  Using some of these widgets and incorporating them into your sites and blogs can increase your traffic, bring more value to your readers, and provide you with co-branding on the Zillow site.  There’s quite a few Real Estate and Mortgage widgets, take a look and see which ones will be right for your website or Blog.

4. Premier Agent

The Premier Agent membership on Zillow is exactly that. PREMIER.  Now that I’ve had some time to really investigate the program, evaluate the process, and witness first hand the results that members are experiencing, I stand behind the program 110%.  How can putting willing and able buyers agents in front of thousands millions of contacts that are looking at Real Estate and Loans ever be a bad thing?

Basically, Zillow’s Premier Agent Program connects buyers and sellers to agents. Flat out, bottom line!

5. Industry Directory

The Zillow Directory is the place for every face in the industry.  If you are not a member of Zillow and not in the Directory, it could be the single most grave mistake you’d ever make in real estate.  It takes 30 seconds to join, it’s easier than checking your email, and it is absolutely free. If you haven’t joined the directory, GO HERE TO JOIN. Then come back after…

6. Zillow API data

Zillow API is a powerful tool that allows you an endless amount of possible data providing opportunities.  Here’s one of my recent posts about API.  It empowers both the provider and the receiver with a great deal of value and on many levels.  Explore what you can do with any API, then think of the potential of what accessing and delivering Zillow API data might do for your business.

7. Zillow Academy

Zillow Academy is ALL ABOUT real estate training and having a learning and support campus available to the industry.  To be honest, this is where I have been spending a great deal of my time, but don’t tell Sara or Spencer that.  Seriously, they have helped and supported me in my efforts to put this all together.  It’s starting to come along nicely. It’s going to become one of the finest learning centers on the web.

8. The Zillow Profile

Like any site or network out on the web, (at least any worth their salt), you should need to have a decent profile setup.  That includes right here on ActiveRain. (hint hint)  Profiles on any site should always be evolving and changing, just like you do with the times.  Take advantage of the tools and options that come with many of these free opportunities and especially, make sure your Zillow profile has “Got It Goin On!

Mine needs work too but it’s not a shadow-face. lol Seriously, with no profile there’s a lot to be missed…YOU!

9. Mortgage Market Place

What are today’s rates? Can I qualify for a loan? My area is not like yours, that loan isn’t available…is it?  Wonder if we can afford that house or not?  Come check out the Mortgage Marketplace, it’s kinda like a farmers market.  You can walk around and check out all the fruits, vegetables and goodies that will feed the needs of your specific appetite.  Plus you can get help.

There’s nothing you won’t find and if there is, let me know and I’ll make sure it gets to the right ears.

10. The Zillow Blog

Did you know that Nicole Kidman… well, maybe I should just let you read for yourself.  Where do they come up with this stuff?  I have to admit that Diane Tuman is one of my favorite bloggers over there.  The stuff she comes up with and with Whitney and Lauren’s contributions, there’s never a boring or dull moment on the “Z” Blog.  You’ll get the insides and the outside scoops when you RSS feed the Zillow Blog.

That’s it for now. If you have any questions or comments, just ask or call me anytime.  I’ll report and update you on more later but until then, have a safe and wonderful Thanksgiving Holiday.  I look forward to seeing many of you at the Real Estate Marketing Summit and Town Hall meeting in San Diego at the end of the month. 🙂