Buyers Still Use a Variety of Sources
Real Estate sales in this country will never be hindered or held back due to a lack of information and resources that are available to the general public. It use to be that the most powerful and effective tool available with the least amount of cost and most effective results came from the “For Sale sign” in the front yard of the house. Today… the rules, the tools, and the game has changed.
According to the NAR (National Association of REALTORS)
“Buyers use a wide variety of resources in searching for a home: 88 percent use the Internet, 87 percent use real estate agents, 55 percent yard signs, 45 percent attend open houses and 30 percent review print or newspaper ads. While buyers also use other resources, they generally start their search process online and then contact an agent.”
The buying public (the consumer) is more savvy and tech dependent than ever.
Every product, tool, and service out there is available in a mobile device, from any location, in most cases for FREE, and it’s accessible 24/7/365 even when the power is out and the lights are off. So how do you manage to keep your products, tools, and services in front of your target prospects and potential clients?
EASY! Go where they go. Do what they do, watch what they watch, buy where they buy, and be there when they need you most. At the “check-out” counter. At the cash register, “Bring me the check please” and so on. These are metaphors of course but Here’s the lesson today: Everyone wants to buy but no one wants to be sold.
Since there are so many resources available today in Real Estate, surviving agents will need to balance their future time management and business efforts between online and offline community building, social media, an Internet and online power-presence, and being in the streets and neighborhoods in the center of their own hyper-local areas.
Real estate is still local, it’s still a people business, but the rules and the tools have changed. Have you?