Prospecting Using Public Record Data

There are a variety of sites available to real estate professionals that offer access to public record data. Some States and Counties have additional resources that offer if for free, others charge a fee to access their lists and detailed property information.  Today we are showing interested agents and brokers how and where to find public record data that can be massaged and manipulated in order to filter out the most qualified and niche targeted prospects.

This prospecting and marketing strategy commonly referred to as “Farming” is the best way to get more exposure and clients.

Public Records Data

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Public Record Data and Information Sites 

  • Public Records – Public Records Free Directory
    Nationwide Directory of Public Record Resources IE: Birth, Death, Divorce Foreclosure.
  • Property Shark – Property Reports for Commercial and Residential Sectors
    Determine when property was developed, who owns it, its exact characteristics, up-to-date
    sales history, property value estimates, current zoning, air rights, and more.
  • InfoUsa – Mailing Lists, Sales Leads and Marketing Services
    Get Data on More Than 24 Million Businesses and 235 Million Consumers
  • Netronline – Public Records Online Directory
    Portal to official state web sites, and those Tax Assessors’ and Recorders’ offices
    that have developed web sites for the retrieval of available public records over the internet.
  • ReferenceUSA – A Premier Source of Business and Residential information used
    for Reference and Research. 262 Million Consumers.
  • CoreLogic –  Real Estate Solutions – 99% coverage of all residential transactions in the U.S., considered one of the most comprehensive and accurate real estate repositories available.
  • NARRPR – REALTOR® Property Resource
    Hundreds of Datasets on Over 160 Million Properties at Your Fingertips.
    (ONLY Available for NAR REALTOR® Members)

Another great source for public record property data and demographic information is the local Title and Escrow Companies. Depending on the company you choose to work, and the services they provide will determine what you have available to you locally. Two title companies you may want to investigate are First American Title and Fidelity National Title. Both have and can provide access to public record data sites that allow real estate professionals internet and mobile access to detailed property information, trends and demographics, even access recorded documents.

Title Company Property Data Services

First American Title Services

First American Title

  • DataTree – DataTree is an advanced resource for property research, homeowner information and mortgage insights.
  • MyFirstAm – Your secured Internet access to residential real estate property information including mobile app access.
  • FASTWeb – First American’s flexible electronic ordering and delivery system.

Fidelity Passport

Fidelity National Title

  • Passport Pro 247 – Fidelity Title’s Internet Passport Customer Service. A secure and password protected portal that allows real estate professional access to a nationwide source of public record data, information and reports.

The Take-Away

Contact your local Title or Escrow Company and reach out to their sales representative. Ask them to tell you more about their services and the products they offer? Then get connected to the “DATA” that matters most in real estate… and that’s people and homes. Now, just figure out who your most-valued target market and audience would be? Next, use any of the sources listed in this article to begin building your business with the most important things in your database… and that’s your new and existing clients!

We talked about this topic and the above sites in a workshop this week, you’re welcome to preview the archived recording.

Watch RETech Campus

How To Screen Share Your Mobile Devices

Question: How do I get my iPhone, iPad, Android or Smartphone etc. to project or mirror on my computer screen so I can share it with others via live projection or during a webinar? Answer: It’s really super easy but not what you’ll find when searching the web!

There are quite a few different articles and how-to’s regarding apps, software’s and programs etc that can mirror your device on a computer or projection screen but none as easy as what I’m about to show you. Follow these few simple steps and you’ll be amazed.

Mobile Device Sharing

How to mirror and share your mobile device on a desktop or laptop computer.

1. Plug your device into the laptop/desktop computer using the provided USB cable
2. Launch your QuickTime Player (Download here if Needed for Windows or Apple)
3. Under the QuickTime “FILE” menu, select “New Movie Recording
4. Use the pulldown menu next to the record activation button, choose your device.

QuickTime Video Options5. Your device will now appear on the monitor or computer screen.

Now by simply using the device as you would normally, everything you do will be shared on your computer desktop or laptop screen. Now you can share your desktop screen and mobile devices on Webex events, GoToWebinar trainings, Google hangouts, Join.me and even in the real estate cloud-based campus at RETechCampus.com.

You can use this process on any sites or platforms that allow screen sharing.

This is by far the easiest and most efficient and inexpensive (free) way I have encountered for sharing your device and the apps you use on a desktop or laptop computer. This is a great way to share when there are just too many people to gather around your small device. It’s a great way for trainers, developers and teachers etc. to teach and share.

The Real Estate Agent Owned Cloud Brokerage

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eXp Realty IS the first-ever and ONLY “Agent-Owned Cloud Brokerage” in the industry and is also one of the fastest growing real estate brokerages in the United States. The traditional 100-year-old brokerage model may no longer be a sustainable model in today’s ever-changing mobile real estate market.

Glenn Sanford CEO and Founder of eXp Realty
CEO and Founder – Glenn Sanford

“The most valuable asset of any real estate brokerage is the agents and brokers who are a part of it. At eXp Realty our agents and brokers build an increasing ownership stake in our publicly-traded company simply by doing those things that good agents do anyway closing transactions and contributing to personal and business growth.”

What Is eXp

The Value-Proposition

At eXp Realty, our family of agents and brokers build and own their own businesses. They work, attend classes, strategize, collaborate, innovate, enjoy water-cooler chats, build teams, build unity and share experiences on our interactive, outdoor, avatar-based Cloud Campus. Education and on-going training is the key to a successful career in any industry.

Together, we’re leveraging systems, tools and some of the greatest people in the industry in order to grow an agent and broker-owned international, publicly-traded company. eXp Realty agents and brokers are working together to build businesses, build and enhance brands, increase profitability, reduce overhead and risk, and achieve bold career and life goals. This is all possible due to the re-evaluation and implementation of a new model.

Career Opportunity Description

We are actively seeking entrepreneurial, forward-thinking, Licensed Real Estate Agents. eXp Realty provides the systems, support and community that, in combination, provide opportunities for ownership, income and professional development not found elsewhere in the industry. A unique and life changing opportunity for real estate professionals.

Job Requirements for the Licensed Real Estate Agent

Must be a licensed real estate agent and in good standing with the local Realtor board.
Strong ethical compass, interpersonal skills and a commitment to customer service
You do not need to be a tech-savvy agent to join us. You just need a willingness to embrace and learn new technologies and tools in order to take your business to the next level and succeed in a competitive and rapidly-evolving industry.

eXp Realty’s Value

  • 80/20 split; 16k cap;
  • The Most Aggressive Revenue Sharing Program in the Industry
  • Opportunity to own shares in publicly-traded eXp Realty International Corporation
  • Consistent flow of new leads through our Making it Rain program – we run the lead campaigns on your behalf. No more high-priced subscription agreements with third-party syndicators.
  • Powerful lead-generating website with mobile application at no cost to agent ($400.00 monthly value)
  • Access to any Regus office location business lounge in the world at no charge
  • Web design and graphic design services
  • Approximately 30 hours each week of live, interactive instruction and professional development opportunities
  • Professional coaching from coach and consultant to Fortune 500 companies
  • Paperless transactions – The most Eco-Friendly and Green company in real estate
  • Direct Purchase program where agents can elect to set aside 5% of commission to the purchase of Company stock at a discount to market
  • NO FRANCHISE FEES
  • The opportunity to learn from, share with, and develop professional and personal relationships with agents from across North America
  • A culture of ownership and collaboration – as fellow shareholders, we celebrate our successes collectively, rather than competing for successes individually
  • Premium Google Apps suite; business cards, email, toll-free number and more

Never Have Regrets – Always Wonder What-if?

You owe it to yourself to research and do the due diligence required to determine if this is the right fit and match for you? Simply making a lateral move just for the change would not be suggested, however if after researching and comparing your current business and financial model you decide there is a significant difference and value, then simply apply.

Join My Team

Contact Us!
OWN
your career, OWN your brand, OWN your brokerage, OWN your life!
Apply today to start a completely confidential conversation about becoming an owner with eXp Realty. It’s Your Career – Own It!