Target Marketing your Real Estate Business

What is Target Marketing? I like to refer to it as laser surgery. While many Realtors, before building their referral business, try Farming as a way to generate buyers and sellers, I have found that most will use geographic and neighborhood Farming as a first resort. The are lot’s of Farming ideas out there to be

Internet Explorer -vs- Firefox

There are two very popular internet browsers on the web.  When using google analytics to check my website stats today, I found that there were more Firefox browsers than ever before. Is Microsoft Interenet Explorer on it’s way out? Is Firefox soon to be “standard” for internet browsers? I noticed that on my wifes PC,

Solano County Realtors – Join The Newbies Group!

    Yesterday was our first class on BLOGGING for the Solano Association of Realtors members.  As the Technology Committee Chair, together with Mike Mueller from Patagonia Finance, we introduced BLOGGING and Active Rain to around 40 Realtors. Each Realtor paid $5.00 to attend the class. The money collected was donated to the "Teachers Wish List", a local charity that raises funds for

Activerain Blog 101 Class a Success!

Yesterday was our very First class on blogging for the Solano Association of Realtors members. I had Mike Mueller come from Patagonia Finance, (Another AR member nearby) join me in introducing Blogging and Activerain. There were about 40 people or so who attended our class. It was a great eye opener for many just starting to

How does she do it?

I was asked by a good client some time ago, "what is it that my escrow officer does for me and my clients?" She said, "I open the escrow, you pick up a deposit check, we get a pre, my clients sign, and you bring me a commission check." Well, little did she know, there is a