Real estate marketing and advertising video these days leaves little or no room for a shaky, word wasting, time sucking video that most people are shooting with their mobile devices, flip video, or digital cameras. No longer will a virtual tour of walking up the stairs while huffing and puffing, out of breathe, while showing off the bannister and crown molding, be good enough for a high end or even moderately priced seller’s home.
Company’s like Coldwell Banker who staff agents like “Jessica Edwards in Wilmington, NC.” are creating high end fancy and fun videos that charge the viewer with energy and excitement while subliminally creating awareness of a service with a call to action. They’re also doing it by tapping into the emotional senses and using great visuals and music. No longer will a virtual tour 360 panorama photo/video tour with the voice of James Earl Jones be enough. The bar is raised, are you ready to meet the competition?
Inspired by the Harvard Baseball team, the Miami Cheerleaders, Katy Perry, Mumu Girls, and of course the one and only Carly Rae Jepson, TheCarolinasFinest.com present “Call Me Maybe!” Filmed and produced by Joe Cheshire at DigitalWunderland.com. I like this video best!
This video takes an entirely new approach to “Guerrilla Marketing” by using a combination of great video shots, popular music, (which is the subliminal call-to-action) well planned choreography, consistent subliminal messaging, and a whole lot of fun amongst some very Videogenic friends. Pay close and special attention to the movements, the colors, the overall ambiance, and everything that is in this video that makes it work. 23,000 plus views in 8 days.
Now about your next video listing or virtual tour? While this video may not be the standard since this is a $35 million dollar home, the question begging to be asked is at what point will a $5 million dollar homes seller ask, expect, or deserve a marketing video of this quality as a standard? While the real estate market appears to have hit bottom according to most major real estate news media sites, it looks like real estate video marketing has also hit the bottom as well and now has only one place to go.
“The Spider and the Fly”
This listing actually had a custom iPad application that was created, installed on brand new iPads, and then given to a select few perspective buyers. Read more here… Let the real estate video marketing advertising competition begin.
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