Monthly Archives: October 2011

How To Create Squeeze Landing Pages

Squeeze or Landing pages also know as “Splash” pages are very popular right now and intended to do one thing and only one thing.  Cultivate, Capture, and Convert contacts or leads into clients or buyers of your products and services.

How to create an individual or single landing squeeze page

There are many ways you can do this, but it depends on how much time, effort and money you want to spend producing something that is effective and works.  A Squeeze page should be simple, non-distracting, and offer enough value to make viewers take your suggested call-to-action.  Less is more, short is sweet, and visual it critical.

You ONLY have 7-10 squeeze seconds to impress, here’s a sample “Squeeze”

 

I found a site that allows you to create these pages called InstaPage.com  Now if you want a custom public sub-domain URL, it will cost you about 5 bucks a month, (or you can use your own domain name) but if your splash/landing page is “squeezing” you business, that’s cheaper than a happy meal at McDonald’s and you’ll be busy converting so many clients you won’t have time to consider having lunch at the golden arches.

Full access and use of this site building splash/squeeze pages is FREE, you only start paying the $5.00 monthly when you go pubic.  They also have a rev share program available to referring users.

Instapage.com has made the process of setting up and creating these much sought after landing and splash squeeze pages easy and fast.  It’s all drag and drop and no real technical programmer or developer skills are needed.  There is a small learning curve of about 10 minutes but after that you’ll be up and running in no time and setting up conversion traps all across the web.

If you’re ready to create your own splash page, landing page, squeeze page, or whatever you want to call them, visit INSTAPAGE.com and create your own.  I set up a sample just to see if it actually works.  Not 45 minutes after I created it, I received my first order.  I’m sold on the idea and concept, and now I’m sold on InstaPage too.

Squeeze pages can save you and consumers time, cut costs, and they convert.


Be sure to include the following on your squeezing pages:

A stellar title, an amazing Call-To-Action, some phenomenal graphics, a few unbelievable but real testimonials, and some compelling video or audio to bring your page to life.  Don’t forget to add a capture or contact form and maybe a “call to action” button on your squeeze page.  Some folks that are using these efficiently have also told me that placing your phone number in the upper right corner works effectively.

Google Considers SEO Not Spam

Matt Cutts from Google provides some great information and many answers to some of the tech related questions that come from end users and SEO (search engine optimization) enthusiasts like us.  The question by many today is, “Does Google consider SEO to be Spam”  and Matt explains clearly that the answer is no.

There are however some points you should be made aware of regarding SEO.

Some of the tips Matt shares in this video are extremely helpful if you’re looking for ways to maximize your own SEO on your site and to rank higher in the SERPS. (search engine results pages) He explains things about white and black hat SEO, page layouts and search-ability, and even how site speed affects your SEO and Google results.  Google is focused and on a mission to produce the best and most accurate relative results in the web search experience.

The bottom line is that having this knowledge is useful, but incorporating it into your online SEO plan is powerful and could have a huge impact on your traffic, your search engine results, your business, and your ROI. (return on investment)  There are some links below the video to some of the sites and tools that Matt mentions in the video.

 

Google SEO Resources, Links, and Tools for Webmasters and Simple minded Users

The Power of Twitter and Television

#Hashtags, @Tweeters, Curated Tweets, Retweets, and Live Tweeting?

If you think that Twitter is not making an impact into every crack and crevice of the world including television, you are terribly mistaken. Twitter and TV are making a huge social media impact amongst viewers and tweeters.

Chris Smith from Inman.Next just did a webinar titled “I Suck At Twitter Please Help Me” and spoke of how Twitter is possibly (in his opinion) even more powerful than Facebook for “Business Networking” with some added explanations. Watch “I Suck at Twitter Please Help Me” here.

Today on Google+ I saw the following comment by Chris Brogan – “My universe feels smaller everyday” followed by this video I am going to now share with you. This will help you to realize and understand the reach, the value, and the power of Twitter for sure.

The Best of Twitter TV from TwitterHQ on Vimeo