Monthly Archives: October 2012

Google Apps for Mobile Business

The great mobile movement of today forces us to be productive and demands we be responsive while on the go.  It allows us to manage our business and our personal lives more efficiently and effectively than ever before via a hand-held mobile device.  Whether an iPhone, Android, Blackberry, or Windows Smart phone etc., it’s not the device that’s changing the world, it’s the apps on the device that make the difference.

Google apps for Business is a suite of remarkable tools that can help manage your busy and complicated mobile life.

There’s a variety of Google tools that are available to assist you with your online mobile business success.

No matter what apps or device you use, finding what works best for your business relies entirely up to you. Invest the necessary time to find the absolute best products and services that help complete and simplify your new mobile enabled world.  Do the research needed to find the best apps that help achieve the greatest results.

Start with the Google Apps for Business, you’ll be inspired to continue the ongoing search and mobile journey.

20 Social Media Marketing Tips

Social Media Marketing is much more than just adding your profile to LinkedIn and joining Facebook and Twitter. There’s a new breed of consumer out there looking to simplify their connections with others online.

The Internet is an opportunity to create communication, get answers, find facts and data, research people, places, and things, get instants results and knowledge, post and share content etc. and do it all for free.

Here’s a few important things I’ve learned about SMM over the years:

  1. You can’t ever win if you don’t ever play.
  2. Content isn’t really king, it’s “context” that is king.
  3. Don’t plagiarize content from other sources.
  4. It’s not all about You, and it’s ALL about YOU.
  5. Everyone wants to buy, no one wants to be sold.
  6. Keeping it local, social, and mobile is powerful.
  7. SMM is all about people, places, and things.
  8. Don’t criticize, condemn, or complain.
  9. Win friends and influence people with words and actions.
  10. Interact with honest and sincere appreciation.
  11. Arouse in others an eager desire to want to participate.
  12. Focus on customer experience more than customer service.
  13. Set a specific amount of time aside to do social media mktg.
  14. Understand each site and its culture before creating a strategy.
  15. Resist the temptation to engage in negative commentary.
  16. Make a presence in popular arenas and articles by commenting.
  17. Use social media to “connect” with contacts, not to sell.
  18. Maximize your ROI by tapping into others’ SOI and friends.
  19. Engage online to create opportunity and appointments offline.
  20. Focus on earning & establishing “like” “trust” and “satisfaction”

Making people sincerely feel important is a Social Media Marketing Golden Rule.  Demonstrate honest transparency one hundred percent of the time and your efforts will be successful and greatly rewarded.

We are only in the beginning stages of this global SMM phenomenon and while Facebook continues growing with over 1,000,000,000 user profiles, there’s still much to be had and learned about using Social Media.

Slide Sharing Power In The Cloud

One of the most obvious reasons I like and use Slideshare is to upload and access my public and private presentations and speaker notes. As a mobile professional and industry speaker/presenter, I find the site and tools invaluable.

What’s In It For Me?

Slideshare will host a variety of slide shows and decks from PowerPoint, Keynote, PDF’s, and more. The ability to access them from the cloud on a mobile device and from anywhere in the world with an Internet connection, makes having an account on the site totally worth it.

Features like sharing, embedding, cool widgets, and analytics make Slideshare even more desirable.

Don’t Recreate the Wheel

The social networking opportunity makes it even more valuable as I can access those individuals which I follow, respect, trust, and admire. They too are uploading and sharing their presentations and files as well. Imagine a library of slideshows and presentations that you could chose from for your next meeting or presentation.

Why you might consider using Slideshare? 

Here’s a quick Slideshare presentation that explains and demonstrates some of the reasons others are using the site.  These slides may represent some of the very same reasons you’d want or might consider having a Slideshare account.

If nothing else, you’ll have access to some great presentations, awesome current and relevant content for your own personal education, and the ability to access this information, data, and friends easily and quickly from any mobile location or device without taking up space on your hard-drive and doing it all for free. Follow Me on Slideshare.